Klaviyo is a marketing platform built specifically for ecommerce. It provides merchants the ability to create deeply personalized shopping experiences based on their customers’ real-time behaviors and preferences. With Klaviyo, merchants can drive more growth through email, social ads and more.
Now that Klaviyo is connected to Mesa, you can automatically create a track event or subscribe a customer to a list when an action occurs in Shopify or a Shopify app. For example, you can now add real-time order status updates from Tracktor as events in Klaviyo so you can send customers tracking emails from your central marketing system. You could also subscribe customers to recency, frequency, and monetary segmentation lists.
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