Add Shopify Customers with Backorder Tag to Klaviyo Email List

The workflow automatically starts when any customer record in your Shopify store gets updated, including when tags are added, contact information changes, or profile details are modified. No configuration is needed - this trigger monitors all customer updates in real-time. When a customer update occurs, the workflow captures the customer data and passes it to the next step for processing.

The workflow automatically retrieves the full customer profile from Shopify using the customer ID from the trigger event. This step ensures you're working with the most current customer data, including their complete tag list and verified email address. The retrieved customer information is then passed to the filter step to check for the backorder tag and email presence.

The workflow checks two conditions: whether the customer has the "backorder" tag and whether they have a valid email address. Both conditions must be true for the workflow to continue to the Klaviyo step. If either condition fails (no backorder tag or missing email), the workflow stops here and doesn't attempt to add the customer to your email list. This prevents empty or invalid subscriptions from being created.

You'll need to specify which Klaviyo list should receive these customers by entering the list ID in the configuration field. The workflow automatically sets the customer's email marketing consent to "SUBSCRIBED" and adds their email address to your chosen list. You can find your Klaviyo list ID by navigating to your list in Klaviyo and copying the ID from the URL or list settings. The customer will be added to the list with their email address and subscription preferences properly configured.