The Ultimate Guide to Optimizing Shopify Alt Tags for Better SEO

When you are setting up your Shopify store, it is important to optimize your product images with alt tags. Alt tags or alternative text is a description of an image that allows search engines to understand what the image is about. This helps improve the SEO of your website and can bring in more traffic.

Alt tags also serve another purpose – they are used by screen readers to describe images to visually impaired users. By providing alt tags, you are ensuring that your website is accessible to all types of users.

In this guide, we will discuss how to add alt tags to your Shopify product images and the best practices for optimizing them.

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Understanding Shopify alt tags

guide to image alt text

Alt tags, also known as alternative text or alt text, are short descriptions that are added to images on a website. They serve as an alternative for visually impaired users who rely on screen readers to navigate web pages. Alt tags describe the appearance and function of an image, allowing these users to understand the content of the image.

In addition to improving accessibility, adding alt text and tags are also important for SEO. Search engines use alt tags to understand the context of images and determine their relevance to a search query. This means that by adding relevant alt tags, you are making it easier for your products to appear in search results.

The importance of alt tags in Shopify SEO

Optimizing your Shopify alt tags can greatly benefit your SEO efforts. By providing accurate and relevant alt tags, you are helping search engines understand what your products are about and making it easier for them to index your website.

Furthermore, alt tags also contribute to enhancing the visibility of Shopify products in search results. When an image is properly optimized with alt tags, it can also appear in the “Image Results” section of a search engine, giving your products more exposure.

How to add Shopify alt tags

Time needed: 5 minutes

The best way to add alt tags to your Shopify product images is by editing them individually.

  1. Navigate to your products

    First, simply go to the “Products” section in your Shopify admin website.shopify products

  2. For any product, scroll to the Media section and click any image

    Click on the image you want to edit alt attribute for, and a popup will appear.shopify admin - product details

  3. Next, click Add add text link from the modal

    On the right-side column, click the link to add alt text.product photos - click edit

  4. Write alt text; be descriptive

    When you’re done, click the Save alt text link. You can close preview media page when you’re done.add image descriptions

Best practices for optimizing Shopify alt tags

To ensure that your alt tags are effective in improving SEO, here are some best practices to keep in mind:

Keep it concise: Alt tags should be short and to the point. Aim for 125 characters or less.

Describe the picture in detail: Use keywords and relevant phrases to accurately describe the image.

Avoid keyword stuffing: While it is important to include relevant keywords, avoid overusing them in your alt tags, as this can be seen as spam by search engines.

Use natural language: Alt tags should read like a natural sentence, not just a string of keywords.

Be specific: Describe the image in detail, including any important features or details.

By following these best practices, you can ensure that your alt tags are optimized for both SEO and accessibility purposes.

How to change alt tags in Shopify

To change alt tags in Shopify, simply go to the “Products” section in your Shopify dashboard, select a product, and click on its image. In the image editor, you can edit the existing alt text or add a new one. Click “Save” to apply the changes. Follow the instructions above if you’re not familiar with how to add them in the first place.

It is important to regularly review and update your alt tags to ensure they remain relevant and unique for Google search rankings. Here are some tips for staying on top of this task:

Schedule regular reviews: Set a schedule for yourself to review and update alt tags on your product images every few months.

Identify popular products: Keep track of which products are most popular and make sure their alt tags accurately reflect this.

Use keywords strategically: As your product offerings and target audience evolve, make sure to update your alt tags with relevant keywords to stay competitive in search rankings.

Exploring Shopify product tags and SEO impact

Not to be confused with “product alt tags”, Shopify also allows you to add product tags to your products. These are descriptive keywords that can help organize and group similar products together on your website.

While product tags do not directly impact SEO, they can indirectly improve it by helping search engines understand the context of your site and products. By using relevant and specific tags, you can make it easier for search engines to index and rank your products if your theme uses them for collection filtering.

Additionally, the term “img tag” is primarily used for adding images to HTML content, while the “image alt attribute” is an element of the img tag typically used in your theme’s assets; typically for product details page or blog post.

Both of these tags can improve SEO and accessibility by ensuring the images are accurately described. However, it is important to note that the alt tag for the product media item should be added in the page or HTML code, while the product tag can be added within Shopify’s admin interface.

Integrating alt tags in the overall SEO strategy

In addition to using alt tags, there are several other SEO strategies to consider when optimizing your Shopify store. These include incorporating relevant keywords in product titles and descriptions, creating high-quality content for your blog or website, and regularly updating and improving your website’s design and functionality.

By integrating alt tags into these efforts, you can enhance the overall SEO of your Shopify store. Alt tags can help your products appear in relevant image searches and also contribute to the accessibility of your website for visually impaired users. 

Optimization tips for Shopify alt tags

There are a few advanced tips and strategies you can use to optimize your Shopify alt tags even further. These include:

Use keyword research tools: Use tools like Google Keyword Planner or SEMrush to find relevant and high-ranking keywords for your products and incorporate them into your alt tags.

Analyze website traffic: Monitor the traffic coming to your website from image searches, and adjust your image alt tags, accordingly to target popular and relevant keywords.

By implementing these advanced strategies, you can further improve the SEO and accessibility of your Shopify store. Regularly monitoring and optimizing your alt tags, along with other SEO efforts, can help boost your online visibility and drive more traffic to your store.  

Resources for managing Shopify alt tags

Here are some helpful tools and resources for managing your alt tags in Shopify:

Image Optimization Apps: There are several apps available on the Shopify App Store that can help optimize your images, including adding alt tags.

SEO Plugins: Consider using a plugin like Yoast SEO or All in One SEO Pack to enhance the overall SEO of your website, including optimizing alt tags.

Accessibility Tools: Use tools like WAVE or A-Checker to check your website’s accessibility, including alt tags for images.

AI: Using AI can allow you to create effective, SEO-friendly image alt tags for your product images, with a minimum of time and effort.

Using alt tags for better Shopify SEO

Alt tags are an essential aspect of optimizing your product images and improving the overall SEO of your Shopify store. By regularly reviewing and updating your image alt texts and tags, using relevant keywords strategically, and integrating them with other SEO efforts, you can enhance your online visibility, drive more traffic to your website, and ultimately increase sales. So, make sure to incorporate effective alt tags into your overall Shopify SEO strategy for maximum impact.

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