How to automatically add Shopify tags to products and more

Shopify Product Tags

It’s easy to mix up or miss important store information when you’re spending hours organizing data without product tags. What follows is an increase in time requirement. You need to spend hours, if not days, to get your store data sorted manually. 

If you feel your day-to-day operations are too much to manage, it’s time to look into the automation of manual tasks. Shopify tags help you do just that— from organizing your customers, inventory, and orders to transfers and shipment, handling data becomes a lot less cumbersome.

With organized data available to filter in just one click, you can customize shopping experiences for different groups of customers. You’ll be able to stay on top of your shipment and inventory, leading to a boost in sales and customer loyalty.

But is that enough? 

When you want to scale this process and want auto-tagging to happen in the background while you focus on your strategic goals, Shopify alone doesn’t cut it. 

The addition of MESA’s automated workflows provides you with pre-built templates and limitless customization to take your auto-tagging game to the next level.

What are Shopify Tags?

Shopify tags are labels that you can add to virtually any data you have on your store, be it product info, customer info, order details, or blog posts. 

Adding tags to a logical group or collection of data helps you in your organization, marketing, shipping and fulfillment, and customer experience efforts. To clarify, Shopify allows you to tag six different types of data items:

1. Product: Product information like name, price, color, and features.

2. Transfer: Information related to incoming inventory in your system.

3. Customer: Customer information like email, location, subscriptions, and total spending.

4. Blog post: Posts on your website

5. Order: Order details like order value, shipping region, expected delivery date, and delivery status.

6. Draft order: Orders that aren’t confirmed yet.

If you’re a Shopify Plus user, you can add unlimited tags to your products. But if you’re not, you’re limited to 250 tags for each of your products, customers, orders, and more.

When to Use Shopify Tags?

Shopify tags are helpful when you need to organize your store data to make sense of it. By organizing your products, orders, and customers logically, you have a clearer picture of your website operations. 

For instance, if each of your orders is tagged with information like its shipping destination, delivery time, and associated warehouse location, you can avoid unnecessary delays, cancelations, returns, and other errors. 

As your operations and logistics team has a near-instant and consistently accurate view of every order’s essential attributes, fulfillment becomes more efficient, and errors are significantly reduced.

Similarly, if you tag your products with keywords that you know your customers are searching for, you’re guaranteed to improve their search experience and, by extension, your SEO.

You can drastically improve your marketing communication and customer loyalty by tagging your customers with specific tags to segment them into functional categories.

Tags also improve your internal operational efficiency. Your store can instantly improve its turnaround time and overall customer satisfaction by communicating the exact status of in-transit orders to your team or alerting them when a customer leaves a negative review or requests a return. 

Lastly, by grouping particular products or customers, you can perform useful actions on them as a unit, thus scaling your efforts exponentially. For example, you can create Collections by auto-tagging your products.

The Limitations of Tags

While Shopify lets you tag almost every aspect of your operations, from inventory to shipment, it still lacks a crucial element of tagging. You can only add or remove tags manually via your Shopify admin panel.

If you want to bulk edit your tags and automate the responses, there’s no native way in Shopify to do that. But apps like MESA help you do that.

Benefits of Auto-Tagging

Before you start tagging every entity on your site, you should understand how it benefits your store’s efficiency and your fulfillment and marketing performance. Without this understanding, your tagging strategy will be haphazard and not yield the best returns.

1. Keep Your Data Organized

When running a Shopify store or any online store, you’ll inevitably start generating a large amount of data. Your store likely generates more data than you can manually manage, from your inventory list, product descriptions, and product images to orders, customer information, and shipping details.

This is where auto-tagging can help you put a method to the madness by helping you avoid unnecessary grunt work and keeping things error-free.

2. Stay on Top of Orders and Fulfillment

Your orders are your lifeblood and what keeps your store in business. 

Add a tag for the zip code or the fulfillment zone to an order that’s confirmed. Then you can quickly view orders with the same delivery location by searching for the respective tag. 

Manually adding tags to orders, products, or customers doesn’t sound productive. We have a solution for that, which we’ll discuss in the following sections.

3. Improve Product Search and SEO with Tags

Customers like a simple and enriching shopping experience online. They don’t want to take pains to find what they’re looking for. You can improve their store experience by using product tags. 

For example, using keywords around price like ‘under $100’ or around product color like ‘black’ as tags will bring more customers to relevant product pages.

You can tag new products with a ‘New’ tag, your best-selling products with a ‘bestselller’ tag, and your discounted products with an ‘On Sale’ tag.

Note: Make sure your Shopify theme doesn’t make those tags visible on product pages that you don’t want seen.

Have a Tagging Strategy Before Getting Started

Before you dive headfirst into the world of Shopify tags, take a step back and review the scenarios where you’ll need them. By assessing all potential use cases, you’ll create better tags that won’t require editing in the future.

For example, you might run the same promotion over and over during a year to boost sales and move inventory. If you create a common tag for a particular promotion, you can reuse it every time.

Thinking about your tags with a broad scope in mind can help you save a lot of rework and simplify adding Shopify order, product, and customer tags.

Shopify Order Tags

Order tags can group orders with similar expected delivery dates, delivery status, fulfillment regions, and more. This can help your shipping and logistics team stay up-to-date with all fulfillment requirements.

Shopify Product Tags

Use product tags for product features, color, season, price range, and anything else your customers use as search terms. Including these tags organically on the product details pages will boost your SEO and help your customers have a much more rewarding experience. Customers can also use your tags to shortlist products when using the filter menu on your store.

Shopify Customer Tags

WIth Shopify customer tags, you can tag your customers to create segments for running marketing campaigns or creating personalized communication. You can also schedule emails and SMS to be sent to customers tagged with a specific action. 

Suppose you want to know who your biggest spending customers are. You can decide on a dollar number and then create a tag based on that. For example, customers spending more than $500 can be tagged as VIPs. You can then send targeted discount coupons and incentives.

How to Auto-Tag with MESA

Shopify tags are useful in many ways, as we saw. But does Shopify allow you to scale them once your store starts growing? Not really.

If you want to bulk-edit tags, meaning add or remove tags to or from multiple products in one go, you can’t do that natively in Shopify. You’ll have to go and perform the same action for each product you want to modify.

But with MESA, you can automatically perform such bulk actions. 

Remember the example of adding a delivery location tag to your orders? What if you could automate it? MESA has a pre-built template for doing just that:

Add a delivery location tags to orders

And if you want to auto-tagging your best customers as VIPs, there’s a template for that too. You simply need to input the dollar number that you find fit, and the workflow tag every time a Shopify customer fulfills the condition.

Auto-tag  a VIP tag to Shopify customers
Add a VIP tag to Shopify customers

What if you have a subscription model and want to tag subscribers? You can integrate subscription apps like Recharge with MESA, and the pre-built template will do the rest for you:

Auto-tagging a subscription to customers
Add a subscription tag to customers

To customize a workflow, you should look for the relevant action steps in Shopify, which can be:

  • Order Add Tag
  • Draft Order Add Tag
  • Customer Add Tag
  • Product Add Tag

For instance, when adding order tags, you can simply use triggers like ‘order created’ or ‘refund created’ to perform actions that add the desired Shopify order tags to your orders, as shown in the example below.

Use triggers to add Shopify order and product tags.
Use triggers to add order tags

Combined with MESA’s in-built apps like Email, SMS, and Approvals, your tags can follow up with customers whenever they refund an order or when they haven’t ordered in, say, a month.

Unlock Scalable Tagging with MESA

Tags can prove incredibly useful for you as a Shopify merchant. And with auto-tagging made possible with MESA, the possibilities become truly endless. 

Whether you’re simply in need of data organization or want to boost your productivity, our Customer Success Team can help you make the switch to MESA a breeze. Get inspired by other solutions our merchants are using. There’s no limit to what your creativity can achieve.

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