How To Detect Coupon Code Abuse Using ChatGPT

You’re undoubtedly familiar with the power of coupon codes in driving sales and attracting new customers to your online store. However, in today’s highly competitive digital marketplace, coupon code abuse has become an increasingly pressing issue, eroding profit margins and undermining the effectiveness of your marketing efforts. Fear not! The groundbreaking capabilities of ChatGPT are here to help.

In this blog article, we will explore how ecommerce managers using Shopify can harness the power of ChatGPT to detect and prevent coupon code abuse.

By leveraging this cutting-edge AI technology, you can ensure that your promotional campaigns remain effective and targeted while safeguarding your store’s bottom line.

From identifying common abuse patterns to implementing advanced detection mechanisms, we’ll guide you through the process of creating a robust, AI-driven strategy for protecting your store against coupon code misuse.

So, let’s dive in and see how ChatGPT can revolutionize your approach to managing promotional campaigns and fortify your ecommerce business against abuse.

Watch the tutorial video

Watch how to uncover coupon code abuse with Shopify ChatGPT workflows

Step-by-step instructions: Use ChatGPT to uncover coupon code abuse

Time needed: 10 minutes

We’ll make 2 workflows to achieve the desired results. The first workflow will add every order total and its discounted totals to a database in MESA. The second workflow will ask ChatGPT if the values appear higher than usual. If so, the workflow will send an email notification.

To get started, be sure to install MESA on your Shopify store. Then, follow these simple, step-by-step instructions.

  1. For the first workflow, choose the Shopify trigger app, then choose the Order Created step

    The trigger step is the event that starts this workflow.shopify order created

  2. Next, add the target app, Data by MESA

    Use the search field to locate the Data by MESA. This built-in app lets you store data in MESA without setting up and configuring an external database. data by mesa action step

  3. Choose the Create Record

    This action step will create a database record every time a new order is by mesa create record

  4. Configure your new database

    Create a new table called Orders Coupon Code Abuse. Then under the Columns section, click the button to Add Column. We’ll be adding custom columns for various order data defined in the subsequent steps.database create record

  5. Use the variable selector to connect new order data to database table columns

    For your first custom column, enter “Order #” in the name field, choose Number for the type field then use the variable selector to choose the Number variable from the previous Order Created step.

    Repeat this to create these additional columns:

    1. (Name) Order Total, (Type) Number, (Value) Order Created > Current Total Price
    2. (Name) Order Total Discounts, (Type) Number, (Value) Order Created > Current Total Discounts
    3. (Name) Order Date, (Type) Date, (Value) Order Created > Created At
    database table variables

  6. Save, then name your workflow

    We’ll call this workflow, New Orders to Orders Database. Then, be sure to add your email to receive any notifications about this your database workflow

  7. Turn your automation On

    Be sure to enable your new workflow automation. This workflow is complete so let’s make a new workflow based on the saved database records.shopify orders to database

  8. For the next workflow, select the Data by MESA trigger app then, choose the Record Created step

    On the table field, be sure to select the database called Orders Coupon Code Abuse that we created in the previous workflow. Under the advanced options, you can change how often this workflow run after the event occurs. database record created

  9. Next, choose the Data by MESA app. Then, select the Query step.

    database query table

  10. Select the Orders table that we created from the previous workflow

    Be sure the Orders table is selected. database query table selected

  11. Under Advanced Options, add this custom query

    This step will query the database table we specify and fetch all the data within it. This query is looking for the same database columns we created in the first workflow so be sure they match.

    SELECT TO_CHAR("Order Date", 'yyyy-mm-dd'), SUM("Order Total") as total, SUM("Order Total Discounts") as total_discounts, ROUND(SUM("Order Total Discounts") / SUM("Order Total"), 2) as percentage FROM "Orders Coupon Code Abuse" GROUP BY TO_CHAR("Order Date", 'yyyy-mm-dd') ORDER BY TO_CHAR("Order Date", 'yyyy-mm-dd')
    database custom query

  12. Next, add Code by MESA to the workflow

    We need to make the results of the database query available as a JSON variable for use in another step of this workflow. Optionally, add a description value of “Convert query to JSON”code by mesa convert query to json

  13. Click Edit Code to open the editor. Then, paste this code snippet.

    Under the code comment Add your custom code here, add this snippet:"payload", payload);
    let newPayload = {}; newPayload.json_results = JSON.stringify(payload);

    Save then, close the editor view.

    custom code

  14. Next, choose the ChatGPT action app

    Be sure to add your account credentials by following the simple link and instructions to obtain your API key.connect shopify to chatgpt

  15. Edit the Step Configuration then choose the highest Model preferred.

    Your API key will decide which model is available. Click the Add Set button when you’re ready.chatgpt add prompt

  16. Instruct ChatGPT to detect coupon abuse

    Use the following prompt in the Content field:

    Included is a JSON result showing order totals by day including their discount amounts. Is the discount rate higher than usual? Reply only "Yes" or "No" :
    {{ custom.json_results })

    The custom variable comes from the Code by MESA step and isn’t available from the variable selector view so include it when pasting the instructions.chatgpt detect coupon code abuse

  17. Next, add Filter by MESA

    Search then, select the Filter by MESA app action.detect coupon code abuse filter chatgpt

  18. Add the ChatGPT response to filter against

    Search then choose the Content variable. When prompted, click the Return first item button. Since we’re not engaging in a conversion, we’re only interested in the first response.detect coupon code filter chatgpt

  19. Update the filter to look for the response, Yes

    After the variable has been added to the condition logic, be sure the filter is looking to see it equals the value, Yes.detect coupon code filter chatgpt response

  20. Next, add Email by MESA to send yourself a notification

    Add the Email by MESA app action, then enter your email, subject, and a brief message to investigate your order activity for coupon code abuse.detect coupon code email status

  21. Save then, turn on your workflow

    Be sure to name your workflow and enter an email address for any related workflow notifications.workflow detect coupon code abuse

See this workflow in action

See this workflow in action!

Popular coupon code abuse patterns

This workflow tutorial is a simple example of leveraging ChatGPT to keep its eye on your revenue. Depending on how you deploy coupon codes, you could easily add more sophistication to this workflow. Your goal should be to make this as unique as your business so it’s reliably alerting you to potential problems before they make a bigger impact on your business.

AI systems like GPT-4 have the potential to detect coupon code abuse patterns more efficiently and accurately than manual human monitoring. All thanks to their ability to process large volumes of data and identify patterns quickly.

Here are a few common coupon code abuse patterns that AI can easily detect better than a human doing the same tasks manually:

Multiple account creation

AI can recognize when users create multiple accounts with different email addresses to take advantage of first-time customer discounts or one-time-use coupon codes. By analyzing registration data, IP addresses, and browsing patterns, AI can identify suspicious behavior and flag potential abusers.

Coupon stacking

Additionally, some abusers may attempt to stack multiple coupon codes together for a single purchase, resulting in significantly larger discounts than intended. AI systems can identify unusual patterns in the application of multiple coupons and flag transactions that may be abusing this tactic.

Code sharing on social media or unauthorized websites

Lastly, AI can monitor and track the spread of your coupon codes across the internet, identifying instances where they have been shared on unauthorized websites, social media platforms, or forums. This can help you detect when your codes are being misused and take appropriate action to minimize their impact.

Workflow wrap-up

It is essential to stay ahead of coupon code abuse in order to maintain the effectiveness of your marketing campaigns and protect your store’s profitability. By integrating ChatGPT into your Shopify store, you can leverage the power of advanced AI technology to detect, prevent, and mitigate the impact of coupon code misuse.

In summary, we’ve explored the importance of understanding common abuse patterns, utilizing ChatGPT’s capabilities to detect anomalies, and implementing strategic prevention measures to maintain the integrity of your promotional campaigns.

By embracing these innovative AI-driven solutions, you can fortify your ecommerce business against the negative consequences of coupon code abuse, ensuring a more secure and profitable future for your online store.

Additionally, as you venture into this new frontier of AI-powered coupon code management, remember that vigilance and adaptation are key. Continuously assess the effectiveness of your strategies and stay informed about the latest AI advancements to stay one step ahead of abusers.

With ChatGPT on your side, you can be confident that your ecommerce store is better prepared to tackle the challenges of coupon code abuse and achieve long-term success in today’s competitive digital landscape.

So, what's next?

  1. Add MESA from the Shopify App Store. Enjoy a 7-day free trial to start.
  2. Ask the experts if you need help personalizing any workflow, or ask us to build one for you. We're happy to help!
  3. Discover pre-made, customizeable automation templates.
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