Numbers can tell stories. Any smart business owner knows this. They know how important it is to keep track of certain metrics that, together, tell a story of the successes and failures of your store. As an eCommerce owner, you have access to hundreds, even thousands, of metrics about virtually everything that is happening with your store. While it’s awesome to have all that data, many of them won’t be particularly valuable to you. So I’ve brought together the definitive list of metrics that eCommerce store owners should be tracking, the metrics that will tell you the story that will help you improve your business.

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