In eCommerce, automation is essential for growth and long term success. There are a variety of tools available to automate the various aspects of an eCommerce store ranging from marketing to fulfillment. We put together a list of our recommendations for each type of automation you’ll need to run your eCommerce business. Throughout the list, you’ll find a short description, base pricing, and a customer review.
Over the course of this series, we’ve discussed what eCommerce automation is and how to implement it. Now we’re going to look at some key automations that growth-focused eCommerce brands need to be running to take their store to the next level. I’ll be breaking the automations up by department.
This year, you have decided to do something new and exciting: open an eCommerce store on Shopify. It might sound scary for those who are not technologically savvy or do not know where to start. And that is okay! Instead of letting the learning experience become daunting, there are many Shopify experts and resources out in the Internet world that can help you along the way.
For an experienced developer, the possibilities with Shopify are pretty much endless. They can design a store no one’s ever seen before. They can create backend functionality tailored to the specific needs of a brand. The right developer can make the impossible a reality on Shopify.
I recently had coffee with a colleague who was telling me how well business was going for them. But after telling me how well everything was going, she started telling me about a number of new initiatives she was running because, as she said, “It can always get better.”
Driving traffic to your Shopify store is only half the marketing battle (see our easy marketing methods to drive traffic here). Once a visitor is on your store site, you have to convince them to make that purchase. Increasing conversions on your site will be a lifelong battle for eCommerce marketers, but there are some really good starting points for new store marketers to utilize. Let’s check them out.
Regular customers are like the holy grail of retail. Not only are they easier to sell to, but repeat shoppers also tend to contribute more to your bottom line. Research has shown that it’s 5 to 10 times more expensive to acquire new customers and that on average, existing patrons spend 67% more than first-time buyers.