The Shopify User’s Comprehensive Guide to Instagram Marketing

Instagram is one of the top performing platforms for retailers period. It has over 1 billion users, 80% of whom follow at least one business and 30% of whom have purchased a product they found on Instagram. As a visual-first platform, Instagram makes it easy for retailers to show off their products. And good news for stores using Shopify: Shopify has a partnership with Instagram that empowers you to utilize Instagram even better than before.

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11 eCommerce Metrics Shopify Store Owners Need to Track

Numbers can tell stories. Any smart business owner knows this. They know how important it is to keep track of certain metrics that, together, tell a story of the successes and failures of your store. As an eCommerce owner, you have access to hundreds, even thousands, of metrics about virtually everything that is happening with your store. While it’s awesome to have all that data, many of them won’t be particularly valuable to you. So I’ve brought together the definitive list of metrics that eCommerce store owners should be tracking, the metrics that will tell you the story that will help you improve your business.

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The Definitive Buyer’s Guide to Shopify Plus

Shopify Plus is a hosted eCommerce platform that provides high volume businesses with a solution on which to build their online storefront. It launched in 2014 as an extension of the original Shopify platform and now leads the way in cost efficiency, security, ease of use, community, and flexibility. Shopify Plus powers over 3,600 merchants, including many hyper-growth DNVBs such as MVMT and Kylie Cosmetics.
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