PatchPanel saves $37k/year by automating their Shopify Store with Mesa

PatchPanel is a Canadian company devoted to making custom patches. While primarily focused on service workers such as military and police, their patches work with a variety of fabrics and reflective surfaces. PatchPanel’s business is growing rapidly; more than 50% month over month. As a result, the PatchPanel team found themselves with demand that was quickly outgrowing their capacity.

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Shopify Themes 101: Custom Themes vs. Standard Themes

They say first impressions are everything and studies have shown that a user formulates an opinion on your site in less than a second. Which is why choosing a theme for your Shopify store is so important. Selecting a theme is one of the most important things you will do during store set up. A theme is a skin of sorts for your Shopify site. The theme will set boundaries for your site and provide a certain “je ne sais quoi.”
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The Ultimate Shopify Glossary: 51 Words Every New Store Owner Needs to Know

As eCommerce platforms go, it’s probably fair to say that Shopify has the kindest learning curve. That said, there’s still a world of new vocabulary associated with Shopify and eCommerce that new store owners have to learn in order to navigate the interface. Sometimes, it can seem like everyone in the Shopify Universe is speaking a different language than you.
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The 6 Customer Service Rules That Every Shopify Store Owner Needs to Follow

Communicating with customers can be daunting since you need to give off both a professional and a warm vibe, even in the most difficult situations. Conveying any negative emotion will instantly change the customer’s opinion about you and your store. The Hubspot research team found that 89% of customer service professionals agree that customers are more likely to share a highly positive or highly negative experience than in the past. This likelihood to share means that your company has a chance to generate word-of-mouth that can really benefit or hurt your business.

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How to Use Your Shopify Store to Sell on Amazon

No store can afford to ignore it: Amazon is the undisputed king of the eCommerce world. In 2018, the etailer surpassed $232 billion in net sales – up from $177.87 billion in 2017, $135.99 billion in 2016 and $107.1 billion in 2015, per Statista. As the number of buyers and sellers continues to grow on Amazon year after year, there is no clear end in sight to the company’s dominance as an online marketplace.

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