Communicating with customers can be daunting since you need to give off both a professional and a warm vibe, even in the most difficult situations. Conveying any negative emotion will instantly change the customer’s opinion about you and your store. The Hubspot research team found that 89% of customer service professionals agree that customers are more likely to share a highly positive or highly negative experience than in the past. This likelihood to share means that your company has a chance to generate word-of-mouth that can really benefit or hurt your business.
This year, you have decided to do something new and exciting: open an eCommerce store on Shopify. It might sound scary for those who are not technologically savvy or do not know where to start. And that is okay! Instead of letting the learning experience become daunting, there are many Shopify experts and resources out in the Internet world that can help you along the way.