Shopify Themes 101: Custom Themes vs. Standard Themes

They say first impressions are everything and studies have shown that a user formulates an opinion on your site in less than a second. Which is why choosing a theme for your Shopify store is so important. Selecting a theme is one of the most important things you will do during store set up. A theme is a skin of sorts for your Shopify site. The theme will set boundaries for your site and provide a certain “je ne sais quoi.”
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The Definitive Buyer’s Guide to Shopify Plus

Shopify Plus is a hosted eCommerce platform that provides high volume businesses with a solution on which to build their online storefront. It launched in 2014 as an extension of the original Shopify platform and now leads the way in cost efficiency, security, ease of use, community, and flexibility. Shopify Plus powers over 3,600 merchants, including many hyper-growth DNVBs such as MVMT and Kylie Cosmetics.
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