Hubspot is an all-in-one sales and marketing platform. It’s extensive features include marketing automation workflows, blast email sending, list building, a content manager, a CRM, sales automation, and live chat among other things.
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Offering customizable products is a great way to improve your margins, stay competitive against e-commerce giants, and generate a positive customer experience. However, communicating custom orders to a production team can be a challenge and introduce errors. A better approach is to turn your repeatable process into a workflow that can run automatically.
In this tutorial, we’ll use Mesa to email each order that contains a product customized with Infinite Options over to your manufacturing team as they come in.
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When fulfillment or manufacturing processes require that your customer’s order details are organized into a spreadsheet for their machines to read, the answer is often a manual task that can take up many hours each week. However, this can be easily turned into an automated workflow using Mesa.
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Line-item properties are a great tool for Shopify stores to capture product customization information from their customers at the time they order. Unfortunately, there are a number of popular third-party services that do not support line-item properties and are unable the read the data held in them. One common workaround is to put the contents of the line-item properties into the more universal “order notes” field, which most services can read.
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Facebook is one of the oldest social media networks online today. Its massive network stretches across 2.27B monthly users. And Facebook’s reach extends beyond that. The company has an audience partner network for their ads, giving advertisers the choice to advertise not just on Facebook, but across the web. Facebook is also one of the best acquisition channels for Shopify stores as it provides an average conversion rate of 2.49%.
When you first start your Shopify store, your very earliest operational days are spent focused on getting that first sale, and then the second and so on. It can be a bit of time before a store owner can finally start backing out of the weeds and start looking at the bigger picture of exactly how well their store is performing.
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As eCommerce platforms go, it’s probably fair to say that Shopify has the kindest learning curve. That said, there’s still a world of new vocabulary associated with Shopify and eCommerce that new store owners have to learn in order to navigate the interface. Sometimes, it can seem like everyone in the Shopify Universe is speaking a different language than you.
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So you’ve launched your eCommerce store! Congratulations! It’s a pretty exciting feeling, right?
Despite the attempt to keep Black Friday a brick-and-mortar only event with the creation of Cyber Monday, US shoppers dropped $6.2 billion in online shopping in 2018. What eCommerce store wouldn’t want a piece of that this year, right?
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In eCommerce, automation is essential for growth and long term success. There are a variety of tools available to automate the various aspects of an eCommerce store ranging from marketing to fulfillment. We put together a list of our recommendations for each type of automation you’ll need to run your eCommerce business. Throughout the list, you’ll find a short description, base pricing, and a customer review.