Field Notes Vol. 7-2025

📌 🎇 July was all about making automation smoother, smarter, and more powerful. From our brand-new Mixpanel integration and UI upgrades that simplify setup, to fresh templates designed to fit common use cases—we’re giving you more ways to move faster with less effort. Plus, a LoFi playlist to keep your summer work sessions on vibe.

Let’s dive in.

🎯 New app: Mixpanel

MESA now makes it easy to connect Mixpanel with your ecommerce tech stack—no coding required. Automatically track customer events, update profiles, and sync insights across your favorite apps like Shopify, Klaviyo, Help Scout, and HubSpot.

Whether measuring retention, identifying top-performing funnels, or personalizing user journeys, MESA empowers you to trigger Mixpanel events from real-time store activity and take action based on analytics—all within automated workflows.

Try these Mixpanel workflow templates:

🛠️ Platform improvements

Connections (formerly Credentials) has a new name that better reflects its role: powering the link between MESA and your apps.

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Cleaner setup experience in the workflow builder. We’ve merged the Connection and Configure fields sections into a single, streamlined setup section.

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Yedric, MESA’s AI assistant, has a sleek new look. He can also enable your saved workflows, add his own skills, and help you debug tasks if you encounter problems.

⚡ 3 new Mantle templates

⚡ 3 new Schedule templates

⚡ 3 new Shopify templates

🔉Playlist: LoFi July Jams

This month features a full-on LoFi jam session to set the vibe and treat your earbuds as the summer gets full swing. Kick up your feet and get listening!