Create or Update Mixpanel Profiles from New HubSpot Contacts

This step automatically monitors your HubSpot account for newly created contacts and captures their essential information like email address, first name, last name, and creation timestamp. The trigger runs every hour to check for new contacts, so there may be up to a 60-minute delay between when someone is added to HubSpot and when their Mixpanel profile gets created. No configuration is needed - MESA handles all the monitoring and data retrieval automatically.

This step sends the contact information to Mixpanel and creates a new user profile using their email address as the unique identifier. You'll need to enter your Mixpanel Project Token, which you can find in your Mixpanel project settings under "Project Settings > Project Details". The workflow automatically maps the contact's email, full name (combining first and last name), and account creation date as profile properties that will only be set once when the profile is first created.