Create or Update Mixpanel Profiles from New HubSpot Contacts

Syncing HubSpot contacts to Mixpanel profiles creates a unified view of each customer by combining CRM data with behavioral analytics. This workflow starts when a contact is created in HubSpot. MESA checks if the contact already exists in Mixpanel, updates the profile if it does, or creates a new one if it doesn't. Gain access to smarter segmentation, personalized engagement, and deeper insight into the behaviors that drive conversion and retention.