Welcome to our monthly field notes of the latest enhancements and updates for MESA! Each month, our team works diligently to bring you new features, improvements, and integrations designed to make your work easier to accomplish.

Let’s jump in to see November adventures:

⚙️ 8 new AI workflows

Bringing AI into your business just got a lot easier.

Auto-Generate SEO Meta Titles & Descriptions for New Shopify Products Ensure SEO consistency and attract more organic traffic by automatically generating optimized Meta Title and Description metafields for new Shopify products. This MESA workflow template writes search-friendly, brand-aligned metadata for each new product, increasing visibility on search engines and eliminating the risk of incomplete listings. Improve your store’s reach effortlessly with fully optimized product metadata.

Tag Local Customers Based on Proximity to Your Store Engage nearby customers by tagging them based on their proximity to your physical store. This MESA workflow template automatically tags customers as “Local Customer” if their zip code falls within a specified radius, such as 25 miles, of your store. Ideal for targeting local promotions, exclusive offers, or in-store pickup options, this automation helps you build loyalty and foster a strong local community.

Get Slack Alerts When Competitor Prices Drop Below Yours Stay ahead in the competitive market by monitoring competitor prices effortlessly. This MESA workflow template tracks selected product pages and sends a Slack notification if a competitor’s price drops below yours. React quickly to adjust your pricing, boost sales, and enhance customer loyalty. Save time with automated alerts that help you maintain strategic pricing and optimize profit margins.

AI-Powered Gender Tagging for Shopify Customers Enhance your customer segmentation with AI-driven tagging that identifies new Shopify customers as “male,” “female,” or “uncertain” based on their names. This MESA workflow template automates the tagging process, enabling more personalized marketing and effective customer insights without manual effort. Streamline operations and deliver tailored experiences by leveraging AI for smarter customer data.

Detect Coupon Code Abuse and Receive Slack Alerts Safeguard your promotions by monitoring for coupon code abuse with this MESA workflow template. It compares daily order totals and discounts, using AI analysis to identify any unusually high discount rates. If potential abuse is detected, you'll receive a Slack notification, allowing you to respond quickly. Note: This template requires the “Organize Shopify Orders by Order Date” template to be enabled.

Generate AI-Powered Shopify Product Titles Create keyword-rich, engaging product titles effortlessly with AI. This MESA workflow template automatically generates optimized titles for new Shopify products, based on your product descriptions, to attract clicks and improve search visibility. Powered by MESA’s AI tool, it saves time on manual title creation while maintaining consistency. An optional Approval step allows you to review titles during testing or as an ongoing quality check, giving you full control over your product listings.

Create Optimized Etsy Listing Titles with AI Enhance your Etsy listings with keyword-rich, engaging titles generated by AI. This MESA workflow template automatically creates optimized titles for new Etsy products using your product descriptions, helping to boost visibility and attract more clicks. Powered by MESA’s AI tool, it saves time and ensures consistency across your listings. For added control, an optional Approval step allows you to review titles during testing or as an ongoing quality assurance measure.

Generate AI-Powered Etsy Listing Descriptions Create unique, engaging Etsy listing descriptions effortlessly with AI. This MESA workflow template, powered by ChatGPT, generates compelling product descriptions based on your Etsy listing title whenever a new listing is created. Save time on manual writing while ensuring your descriptions stand out. For added control, use the optional Approval step to review each description before it goes live or as an ongoing quality check.

⚡ 7 new workflow templates

Assign fulfillment location by order tag.

Auto-Assign Fulfillment Locations for Tagged Shopify Orders Simplify your fulfillment process by automatically assigning fulfillment locations based on Shopify order tags. For example, orders tagged with “Shopify POS” can be directed to a specific fulfillment location without manual intervention. This MESA workflow template lets you choose the tag and corresponding location, ensuring seamless order routing and efficient fulfillment management.

Managing CSVs on FTP to Shopify just got a whole lot simpler.

Update Shopify Product Prices from CSV File On Your FTP Server Streamline pricing management for large inventories with automated updates from a CSV file on an FTP server. This MESA workflow template pulls pricing data on a set schedule, ensuring Shopify product prices stay accurate and current without manual intervention. Perfect for businesses with frequent price adjustments, this automation saves time, reduces errors, and keeps your store’s pricing reliable.

Using Google Sheets like a PIM? We got you.

Update Shopify Products from Google Sheets Keep your Shopify product catalog accurate and consistent by updating product details directly from Google Sheets. This MESA workflow template allows you to manage product information in a centralized, accessible spreadsheet, syncing changes with Shopify without needing to access the admin panel. For optimal setup, run a Time Travel to import current product data into Google Sheets, creating a solid foundation for future updates. Note: This template cannot run simultaneously with “Send new and updated Shopify products to Google Sheets.”

Stop asking, "Is Shopify down?" and get notified immediately instead.

Receive Slack Alerts for Shopify Server Status Issues Stay ahead of potential disruptions with real-time Slack alerts on Shopify’s server status. This MESA workflow template checks Shopify’s status every 15 minutes and sends detailed Slack notifications if an outage or issue arises. By keeping you informed proactively, this setup enables quick responses to ensure a smooth customer experience on your store.

Build community with every new sale.

Email Discord Invitation Links to New Shopify Customers Easily grow your community by automatically sending Discord invites to new Shopify customers tagged with “discord:invite.” This MESA workflow template emails an invitation to join your Discord channel after a purchase, allowing you to engage customers, collect feedback, and share exclusive offers. Strengthen customer connections and loyalty effortlessly by inviting them to join your dedicated space.

Square + Shopify really are better together.

Create Shopify Orders from New Square Orders Ensure accurate, up-to-date order information across your platforms by automatically generating a Shopify order whenever a new order is placed in Square. This MESA workflow template streamlines the order creation process, eliminating manual data entry and reducing errors. Keep your operations smooth and efficient, saving valuable time for your team and improving order management.

Managing your ERP doesn't need custom development when point and click integrations are this easy.

Manage Odoo Products from Shopify Updates Maintain consistency between Shopify and Odoo by syncing product details seamlessly. This MESA workflow template triggers whenever a Shopify product is updated, creating the product and variants in Odoo if they don't exist or updating existing entries with the latest changes. Eliminate the need for manual updates across platforms, saving time and ensuring accurate, up-to-date product information in both systems.

⚡ New integration: Katana

MESA now integrates seamlessly with Katana, the inventory management app designed for better organization, accurate demand forecasting, and efficient purchasing processes. With this new integration, you can automate inventory updates, sync stock levels, and optimize workflows between Katana and the apps that help run your business.

katana workflow triggers
katana workflow actions

Create Katana Sales Orders from Square Orders Streamline your order management process by automatically generating a sales order in Katana whenever a new order is created in Square. This MESA workflow template eliminates manual data entry, reduces errors, and keeps your inventory updated in real time. Improve operational efficiency and accelerate order fulfillment to enhance the overall customer experience.

🛠️ Improvements

  • Template Library Search: Improved the search facets to provide better results when selecting multiple categories.
  • Discord: Added typeahead to the Discord action, 'Add Guild Member Role.'
  • Loop: The Loop built-in tool has been updated to add support for paginating through API list calls, which allows you to go beyond the 250 limit up to 8,000.
  • Loop: Now supports multiple filter rules within a Loop.
  • Loop: Synchronous loops are now possible.

🎵 Playlist: Stress-free BFCM

Here's your November playlist to help melt away the BFCM stress.