How it works
Follow these 4 simple steps to start automatically tagging customers who live near your physical store location
Order Created
Order Created
Prompt (AI Analysis)
Prompt (AI Analysis)
Filter
Filter
Customer Add Tag
Customer Add Tag
Make it your own
Customize this workflow even further:
Set custom distance ranges
Modify the AI prompt to check different distance ranges for different tag types, like tagging customers within 10 miles as "Very Local" and those within 25 miles as "Regional."
Add order value conditions
Include filters to only tag high-value local customers, such as those with orders over $100, to focus your local VIP programs on your best nearby customers.
Connect to email marketing
Chain this workflow with email automation tools to automatically send local customers special offers for in-store pickup, local events, or store-exclusive promotions.
Create location-based customer segments
Use the tags to build dynamic customer segments in Shopify that automatically update, making it easy to run targeted local marketing campaigns or offer location-specific services.
Frequently asked questions
What if my store has multiple locations?
You'll need to create separate workflows for each store location, each with its own zip code in the AI prompt. Alternatively, you can modify the prompt to include multiple store locations and have the AI check proximity to the nearest one.
Can I tag customers based on their billing address instead of shipping address?
Yes, you can modify the AI prompt to use the billing address zip code instead. Just replace the shipping address reference in the prompt with the billing address field, though keep in mind some customers may use different billing and shipping addresses.
Will this work for international customers with postal codes?
The AI can handle various postal code formats, but you may need to adjust the distance measurement in your prompt (kilometers instead of miles) and provide your store's postal code in the format your international customers use.
What is a template?
MESA templates are fully pre-configured workflows built and vetted by Shopify Experts. Unlike competitor templates that provide basic scaffolds requiring extensive setup, MESA templates come with all data variables properly mapped, required fields configured, and steps ready to activate. You can turn them on immediately and start automating.
Can I customize a template?
Absolutely! While our templates work out-of-the-box, every step can be personalized to match your exact business requirements. Add conditional logic, integrate additional apps, or build more sophisticated workflows. MESA's templates provide a solid foundation that you can expand as needed.
Are templates free?
Yes! Our entire library of expert-built, production-ready templates is free to use. Unlike platforms that charge for premium templates or provide only basic scaffolds, MESA gives you access to hundreds of fully-configured, vetted workflows at no additional cost.
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