Tag Local Customers Based on Proximity to Your Store

4 min setup
No coding required
Runs automatically

Engage nearby customers by tagging them based on their proximity to your physical store. This MESA workflow template automatically tags customers as “Local Customer” if their zip code falls within a specified radius, such as 25 miles, of your store. Ideal for targeting local promotions, exclusive offers, or in-store pickup options, this automation helps you build loyalty and foster a strong local community.

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Order Created
Prompt (AI Analysis)
Filter
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Customer Add Tag

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How it works

4 steps to start automatically tagging customers who live near your physical store location

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Order Created

App connector: Shopify • Time to complete: 0 minutes (Auto-configured)
Why this matters: This trigger activates the workflow every time someone places an order, ensuring you capture local customers as soon as they make their first purchase.

This step automatically monitors your Shopify store for new orders and captures the customer's shipping address details. No configuration is required - the trigger runs continuously in the background and passes the order data, including the customer's zip code and shipping address, to the next step for location analysis. The system processes every order type, whether it's from your online store, mobile app, or other sales channels.

Prompt (AI Analysis)

App connector: AI • Time to complete: 1 minute
Why this matters: This AI step determines if the customer lives within your specified distance from your store by comparing their zip code to your store location.

You'll need to replace "[Your store's zip code]" in the prompt with your actual store's zip code or postal code. The AI compares the customer's shipping zip code against your store location and responds with a simple "yes" or "no" answer. By default, the system checks for customers within 25 miles, but you can adjust this distance in the prompt (for example, change "25 miles" to "10 miles" or "50 miles" depending on what you consider "local"). The temperature setting is set to 1 for consistent responses.

Filter

App connector: Filter • Time to complete: 0 minutes (Auto-configured)
Why this matters: This filter ensures only customers identified as "local" proceed to get tagged, preventing non-local customers from receiving the local customer tag.

The filter checks if the AI response equals "Yes" and only allows the workflow to continue if the customer is determined to be local. This step is automatically configured to look for an exact match with "Yes" - no customization needed. If the AI responds with "No" (meaning the customer is not local), the workflow stops here and no tag gets applied. Only when the filter condition is met does the customer move to the final tagging step.

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Customer Add Tag

App connector: Shopify • Time to complete: 1 minute
Why this matters: This final step applies the local customer tag to qualifying customers, making it easy to segment and target local customers for future marketing campaigns or special offers.

The system automatically tags the customer with "Local Customer" by default, but you can customize this tag name to match your store's naming convention (like "Local VIP," "Nearby Customer," or "Store Pickup Eligible"). The tag gets applied directly to the customer's profile in Shopify, where you can view it in the customer details or use it to create customer segments. Once tagged, you can easily filter these customers for local promotions, pickup notifications, or in-store event invitations.

Ready to set this up? It only takes 4 minutes.

Our support team will even help you personalize this workflow for free.

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Make it your own!

Customize this workflow even further:

Set custom distance ranges
Modify the AI prompt to check different distance ranges for different tag types, like tagging customers within 10 miles as "Very Local" and those within 25 miles as "Regional."
Add order value conditions
Include filters to only tag high-value local customers, such as those with orders over $100, to focus your local VIP programs on your best nearby customers.
Connect to email marketing
Chain this workflow with email automation tools to automatically send local customers special offers for in-store pickup, local events, or store-exclusive promotions.
Create location-based customer segments
Use the tags to build dynamic customer segments in Shopify that automatically update, making it easy to run targeted local marketing campaigns or offer location-specific services.

Common questions

What if my store has multiple locations?

Can I tag customers based on their billing address instead of shipping address?

Will this work for international customers with postal codes?

Ready to start automatically tagging customers who live near your physical store location?

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Need help? Our automation experts will help you personalize this workflow for free. Contact support