Should Your Store Upgrade to Shopify Plus?

Shopify is the best platform that businesses can use to set up their eCommerce store. It’s the reason why more than 800,000+ merchants are currently using it to engage their customers.

There will come a time in your eCommerce journey where you’ll want to scale. While your current Shopify plan did help your business in the beginning, you may now feel limited in its features.

Say hello to Shopify Plus, the most complete and scalable platform for eCommerce stores. It comes with all the tools that fast-growing brands need to crush their revenue goals and manage their business effectively.

However, you may still wonder if it’s truly worth it to upgrade to Shopify Plus, considering that it costs $2,000 per month. 

In this blog post, we’ll cover everything you need to know about Shopify Plus to help you out in your decision:

  • What is Shopify Plus?
  • The benefits of upgrading to Shopify Plus
  • Seven questions to ask yourself before migrating

Let’s get started.

What is Shopify Plus?

Shopify Plus Dashboard
Shopify Plus Dashboard

Shopify Plus is an eCommerce platform designed for high-growth merchants. It’s used by some of the top stores in the world such as Kylie Cosmetics and MVMT

It comes with various unique features that help your store scale and get to the next level fast. You’ll be able to reach customers from anywhere and create a better online experience for your store.

Benefits of Upgrading to Shopify Plus

You may wonder what differentiates Plus from Shopify’s other standard plans. Here are the benefits that come with making the switch to Plus for your eCommerce business:

Personalized Checkout Experience

The checkout experience is one of the most vital steps of the buyer journey. After all, it’s what determines whether or not they’ll become a paying customer.

Customized Checkout

Thanks to checkout personalization, you’ll be able to A/B test different designs to see which layout works best with your customers. As a result, your conversions and revenue will increase.

Access to Script Editor

A unique feature that comes with Shopify Plus is Script Editor, which allows you to create personalized customer experiences and write your own scripts. You can run custom code on your store without having to rely on third-party apps.

Shopify Plus Scripts Editor

It’s an ideal feature for brands that want to install custom functionalities to their store but can’t find the right solution to set it up. Some of the unique features you can create with script editor include:

  • Special discounts such as BOGO offers and free shipping on customers orders
  • Special pricing and promotions for your best loyal customers
  • Reorder payment gateways
  • Product bundle offers
  • And more

In other words, the sky’s the limit!

Lower Transaction Fees

One big complaint among Shopify merchants is the platform’s transaction fees. Shopify’s credit card rates typically range from 2.2% – 2.9% plus an additional 30 cents per transaction.

It won’t be the case with Shopify Plus, which doesn’t come with transaction fees for merchants on the platform. You’ll be saving money on your orders that you can reinvest into your business. 

Sell Across Different Platforms

The modern customer’s attention is split across different channels. To maximize your sales and boost your reach, it’s therefore vital to target prospects on various platforms.

If you also sell on other channels such as eBay, Etsy, or Pinterest, Shopify Plus has you covered. It comes with integrations with countless platforms to market your products, so you can manage everything from the back-end.

Unlimited Bandwidth

As your store starts to grow, you’ll naturally see an increase in web visitors. Your store must be able to handle periods of high-traffic properly, especially during peak events of the year such as Black Friday.

Another benefit that comes with setting up your store on Shopify Plus is its unlimited bandwidth. Your store will be able to handle huge traffic spikes (up to 500,000 hits per minute) and up to 6,000 checkouts per minute.

24/7 Customer Service and Support 

Lastly, a vital perk that comes with Shopify Plus is its excellent customer service. Shopify has a special support team for Plus merchants to make sure that your migration goes smoothly. 

During the launch, the platform provides you with a launch partner to set up your website. As you run your store, you’ll also have a merchant success manager for any questions you may have during the process.

Shopify will take the extra mile to make sure that you get the most out of their Plus plan. You can rest assured that your store is in good hands. 

7 Questions to Ask Yourself Before Migrating to Shopify Plus

While Shopify Plus comes with many benefits for merchants, it’s not for everyone. There are specific things to consider before you hop on the platform, such as your store’s revenue and staff amount.

As you discuss with your team, ask yourself these questions to figure out if upgrading to Shopify Plus is the right choice for your brand:

1. Are You Making Over $1m in Annual Revenue?

Once you hit over $1M in annual revenue, it’s the right time to switch to Shopify Plus. The platform is designed for scalability so you can continue to grow your eCommerce store. 

Not only does Shopify Plus make more sense from a growth perspective, but it’s also better for you when it comes to financial costs. Let us explain.

In our complete guide to Shopify Plus, we broke down the cost of the platform to showcase how low the revenue is for migrating to Plus. At $300,000 in monthly revenue, for example, Shopify Plus takes out around 1% of your revenue.

The additional features that come with the platform justify the costs since they help you scale quickly and generate an excellent ROI.

2. Do You Need More Support on Your eCommerce Journey?

Running an eCommerce business is very demanding. You can learn a lot by doing everything on your own, but if you’re serious about scaling your business, you’re going to need the help of experts to help you reach your goals.

When you upgrade to Shopify Plus, the platform will partner you with experts that help you from start to finish. Plus merchants get access to the Shopify Plus Academy, which includes various live workshops and training videos to help you run your store more efficiently.

As a bonus, you can join Shopify Plus’ Facebook community to meet like-minded individuals. You’ll get to learn from other entrepreneurs that were once in your shoes.

3. Are You Planning to Target an International Market?

The goal of every store should be to reach an international market and grow their exposure. 

According to a report by Mckinsey, over 1.8 billion people will become consumers by 2025. That’s going to represent an annual spend of $30 trillion annually!

If you’re looking to widen your customer reach, Shopify Plus has all the tools you need. For no extra cost, you can create nine clone stores with different languages and currencies. 

That way, you’ll be able to adapt to wherever your customers are and boost sales.

4. Are Repetitive Tasks Preventing You From Focusing on New Growth Opportunities?

As your company grows, you may notice that you have less time on your hands. Some tasks (such as order management or shipping) may become repetitive, and you may find it challenging to focus on your business.

Shopify Plus comes with various tools that automate repetitive actions so you can focus on more vital areas of your store. Some of these automation features include:

Shopify Flow

Flow is an automation tool for Shopify Plus merchants that allows stores to automate tasks through workflows. You can use it to manage various operations, such as order management, buyer experience, and promotions.

To set up your automation workflows, you can either use a template from Flow’s library or use the visual builder. It’s going to save you plenty of time in advance and boost your productivity. 

Shopify flow also integrates with your favorite apps, such as, Asana, Trello, and more. 


Launchpad, on the other hand, automates your front-end processes such as product launches or marketing campaigns. It helps your Shopify Plus prepare for any promotional event while saving yourself time.

For example, you can select specific products for your upcoming sale. Or, choose a collection discount to go into effect once a sale starts. You also gain access to themes to give your campaigns a more branded feel. 

That said…even if your store isn’t ready yet for Shopify Plus, you can still benefit from using automation for repetitive tasks. Our software Mesa, for example, is available to all Shopify stores and can automate every step of the eCommerce process from logistics to customer experience. 

5. Does Your Store Sell Wholesale?

If your business sells wholesale products, Plus has a wholesale channel that allows stores to reach B2B customers as well.

The setup is quick and easy. You can already use your product, customer, and inventory data to create a store for your wholesale customers. From there, you just have to integrate your 3PL and other systems your business needs.

6. Are You Looking for a Customized Checkout Solution?

As mentioned earlier, Shopify Plus comes with various features that make it simple to customize your checkout process. If you’re looking to update your checkout page for customers, then upgrading to the platform is the way to go. 

It’s all thanks to Shopify’s checkout.liquid file, that allows you to change the look, shipping methods, and payment options on the checkout page. It’s going to give you full control over branding and functionality.

7. Is Your Staff Outgrowing Your Staff Accounts?

The more your company grows, the more people you’ll have to hire to your team. 

Advanced Shopify Core allows you to host a maximum amount of 15 staff accounts. That’s something good to aim for for stores starting out, but eventually, your staff number will get past that number.

The good news is that Shopify Plus comes with an unlimited amount of staff accounts. You won’t have to worry about your staff’s growth as you manage your store on the platform.

Final Thoughts: Should You Migrate to Shopify Plus?

Shopify Plus is the perfect platform for eCommerce brands that want to scale and grow their business. However, before you migrate, you’ll need to have a discussion with your team on whether it’s the right choice to make.

Your annual revenue and your current goals will determine if Shopify Plus is the right platform for you. If you’re a seven-figure store, Plus’ features will help you get to the next level.If you’re just starting, it’s better that you focus on growing your business until you can migrate. You can still take advantage of Shopify, such as its vast choice of integrations to manage your store.