Shopify Flow + Segment
made easy.

Make integrations that help your business operate in more competitive ways.

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Segment Logo icon Do this with Segment...
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Shopify Flow Icon Segment Logo icon Shopify Flow to Segment integration

How does Segment work with Shopify Flow?

With Shopify Flow and Segment connected, you can get more accomplished so your business can thrive.

  • Unified Customer Data

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    With Segment integrated into your Shopify store, you can collect, unify, and connect your customer data across various platforms. Whether it's sales data, customer support interactions, or online behavior, everything is centralized, giving you a comprehensive view.

  • Personalized Marketing

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    Segment's integration with Shopify allows you to create targeted marketing campaigns. You can segment your customers based on their purchase history, behavior, and preferences, enabling you to send tailored messages, offers, and recommendations.

  • Enhanced Analytics & Reporting

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    Route your data to multiple analytics tools with ease. Whether you're using Google Analytics, Mixpanel, or others, Segment ensures that the right data is sent to the right tool, providing you with in-depth insights to make data-driven decisions.

  • Streamlined Compliance

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    Segment’s robust data governance features ensure that customer data is handled with utmost security and compliance. Integration with Shopify helps you align with data privacy regulations such as GDPR, giving both you and your customers peace of mind.

  • Optimized User Experience

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    By integrating Segment with Shopify, you can track how customers interact with your store and identify areas for improvement. The insights gained through Segment enable you to enhance the shopping experience, leading to increased satisfaction and loyalty.

How to connect Shopify Flow to Segment

Time needed: 3 minutes.

Connecting Shopify Flow to Segment has never been easier. With MESA, making complex integrations between Shopify Flow and Segment only takes a few minutes.

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    First, create a new workflow in MESA.

    Workflows are simply the steps of an automation that runs automatically.

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    Next, pick one of the apps as a trigger step.

    This is what kicks off your automation to run automatically.

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    Then, choose an action step from another app.

    This is the "ah-ha" moment you've been waiting for...

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    Lastly, personalize the data being sent from one app to another.

    Use the various fields to personalize your workflow.

  5. Included

    Just turn on this Shopify Flow to Segment workflow and MESA will start doing this work for you.

Supported Shopify Flow & Segment workflow steps:

Then, make your workflow do this...

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    Trigger a Flow Workflow
    Send an event action to a workflow in Shopify Flow
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    Tie actions to a user and record traits about the user.
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    Record any actions your users do.
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    Associate an identified user with a group and record custom traits about the group.

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