Email Customers After Receiving a Negative Review on Stamped.io

6 min setup
No coding required
Runs automatically

Quickly address customer concerns by sending a follow-up email when a negative review is submitted through Stamped.io. This MESA workflow template automates the outreach process, allowing you to promptly engage with dissatisfied customers to understand their feedback and work toward a resolution. Save time on manual follow-ups and focus on turning negative experiences into positive outcomes.

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Review Created
Filter
Delay
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Send Email

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How it works

4 steps to start sending personalized emails when customers leave negative reviews

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Review Created

App connector: Stamped.io • Time to complete: 2 minutes
Why this matters: This step monitors your Stamped.io account for new reviews and kicks off the workflow whenever a customer submits feedback.

You'll need to install the webhook URL that MESA provides into your Stamped.io dashboard under webhook settings. This creates a direct connection between Stamped.io and MESA, so every time someone leaves a review, the workflow receives the review data including the rating, customer email, reviewer name, and review content. Once configured, this step runs automatically and passes all review information to the next step for filtering.

Filter

App connector: Filter • Time to complete: 0 minutes (Auto-configured)
Why this matters: This step ensures you only reach out to customers who left ratings of 3 stars or lower, preventing you from accidentally sending service recovery emails to happy customers.

The filter automatically checks each review's rating and only allows reviews with 3 stars or fewer to continue through the workflow. Reviews with 4 or 5 stars get stopped here and won't trigger any emails. This step uses the rating data from the previous step and is pre-configured to use "3" as the threshold, though you can adjust this number if you want to include 4-star reviews or only target 1-2 star reviews.

Delay

App connector: Delay • Time to complete: 1 minute
Why this matters: This step waits 1 hour before sending the email, giving you time to respond to the review directly or handle any immediate customer service issues before the automated outreach.

The delay is set to 1 hour by default, which provides a buffer between when the negative review is posted and when your follow-up email is sent. This prevents customers from feeling overwhelmed with immediate automated responses and gives you time to address their concerns through other channels if needed. You can adjust this delay to any timeframe that works for your customer service workflow, from minutes to days.

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Send Email

App connector: Email • Time to complete: 2 minutes
Why this matters: This step delivers a personalized email to the reviewer using their name and email address from the review data, opening a direct line of communication for service recovery.

The email automatically populates the customer's email address and name from the review information collected in step 1. The default subject line reads "Hi [customer name] - is there something we can do better?" and includes a simple message asking how you can improve their experience. You can customize both the subject line and message content to match your brand voice, add specific contact information, or include links to customer service resources.

Ready to set this up? It only takes 6 minutes.

Our support team will even help you personalize this workflow for free.

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Make it your own!

Customize this workflow even further:

Set custom delays
Schedule emails to send at optimal times, like waiting 24 hours for business customers or 2 hours for urgent service issues.
Chain multiple actions
Connect several steps together, like creating a customer service ticket, tagging the customer in your CRM, and notifying your support team simultaneously.
Deploy AI agents for smart decisions
Let AI agents analyze the review content and sentiment to choose different email templates or escalation paths based on the specific issues mentioned.
Store data in tables
Save negative review details, response times, and follow-up outcomes in your own database for tracking service recovery success rates.

Common questions

What happens if a customer doesn't have an email address in their Stamped.io review?

Can I send different email templates based on the star rating (1-star vs 3-star)?

Will this send emails for reviews on all my products or can I limit it to specific items?

Ready to start sending personalized emails when customers leave negative reviews?

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Need help? Our automation experts will help you personalize this workflow for free. Contact support