Tag Shopify Customers Who Purchase Specific Products

This step automatically activates whenever a new order is placed in your Shopify store. No configuration is required - MESA monitors all incoming orders and captures the complete order data including customer information, line items, and purchase details. When an order comes in, this trigger passes all the order data to the next step for processing.

The Loop step processes each line item in the order one by one, extracting product details like title, SKU, and quantity for individual evaluation. This is essential because customers often buy multiple products in a single order, and you need to check each item to see if it matches your target product. The loop automatically handles orders of any size, passing each product's information to the filter step for evaluation.

The Filter step compares each product title from the order against the product title you specify in the configuration. You'll need to enter the exact product title (with correct capitalization) in the "What product needs to be purchased to qualify for a customer tag?" field. For example, if you want to tag customers who buy "Premium Coffee Beans", enter that exact title. Only when there's a perfect match does the workflow continue to tag the customer.

The Customer Add Tag step automatically adds your specified tag to the customer's profile in Shopify. You'll configure the "What is the tag you would like to add to the customer?" field with your desired tag name, such as "VIP Customer", "Coffee Lover", or "Premium Buyer". Once tagged, you can use Shopify's customer segmentation features to create targeted marketing campaigns, special discounts, or personalized experiences for these customers.