Tag Shopify Customers with Negative Survey Responses

When you activate this workflow, MESA automatically connects to your Delighted account to monitor incoming survey responses. You'll need to install the webhook URL that MESA provides directly into your Delighted settings so the two systems can communicate. Once connected, every new survey response - whether positive or negative - will trigger this workflow to evaluate the score and take appropriate action.

The filter automatically examines each survey response score and compares it against your threshold of 5. If the score is 5 or above, the workflow stops here and no further actions are taken. Only responses scoring 4 or below will pass through to the next step, ensuring you only tag genuinely dissatisfied customers. This prevents false positives and keeps your customer segments accurate.

MESA automatically searches your Shopify customer database using the email address provided in the Delighted survey response. The search looks through all customer records to find an exact email match. This step retrieves the complete customer profile, including their unique Shopify customer ID, which is required for the tagging action in the final step.

The workflow automatically adds the "Unhappy Survey" tag to the matched customer record in Shopify. You can customize this tag name to match your internal processes - perhaps "Low NPS" or "Follow-up Required". Once tagged, you can easily create customer segments in Shopify, set up targeted email campaigns, or generate reports to track satisfaction trends over time.