How it works

Follow these 5 simple steps to start generating AI-written WordPress blog posts from your Shopify products

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Product Created
App connector: Shopify • Time to complete: 0 minutes (Auto-configured)
Why this matters: This trigger captures new products the moment they're added to your catalog, ensuring fresh content is created while product details are top of mind and timing aligns with your product launch schedule.

When a new product is created in Shopify, this trigger activates the workflow and captures the basic product information including {{shopify.id}}. The workflow runs for every new product added to your store, whether created manually or imported.

Retrieve Product
App connector: Shopify • Time to complete: 0 minutes (Auto-configured)
Why this matters: Pulls the complete product details including title and full description that the AI needs to write accurate, relevant blog content rather than relying on the limited data in the initial trigger.

This step retrieves the full product record from Shopify using {{shopify.id}} from the trigger. It fetches {{shopify_1.title}} and {{shopify_1.body_html}} which contain the product name and detailed description needed for AI content generation.

Blog Title
App connector: AI • Time to complete: 5 minutes
Why this matters: Generates an SEO-optimized, click-worthy title that positions your product content for search engine visibility and social sharing without generic marketing clichés.

This step uses AI to create a blog title under 60 characters based on {{shopify_1.title}} and {{shopify_1.body_html}}.

The AI prompt is configured to write in a specific brand voice—you'll need to customize the placeholder text [BRAND_NAME], [BRAND_POSITIONING], [BRAND_TONE], and [PRIMARY_AUDIENCE] to match your actual brand.

For example, replace "[BRAND_NAME]" with "EcoHome Essentials" and "[BRAND_TONE]" with "warm and educational". The AI output is stored as {{ai.response}} for use in the WordPress post creation.

Blog Body
App connector: AI • Time to complete: 5 minutes
Why this matters: Creates a complete, structured article that requires minimal editing, saving hours of content creation time while maintaining consistency in format and quality across all product posts.

This step uses AI to generate a full blog post with specific sections: a 60-90 word hero intro, 5-7 scannable subheadings, 3 feature-to-benefit bullets, and 3 FAQ Q&As addressing likely objections.

The AI uses {{shopify_1.title}} and {{shopify_1.body_html}} as source material and follows strict style rules (short paragraphs, active verbs, no clichés). Like the title step, you must customize [BRAND_NAME], [BRAND_POSITIONING], [BRAND_TONE], and [PRIMARY_AUDIENCE] placeholders to match your brand.

The generated content is stored as {{ai_1.response}} in Markdown format.

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Create Post
App connector: WordPress • Time to complete: 2 minutes
Why this matters: Automatically saves the AI-generated content as a WordPress draft, giving you the option to review and refine before publishing while eliminating the time-consuming first draft process.

This step creates a WordPress blog post using {{ai.response}} as the title and {{ai_1.response}} as the content. The post is saved with status "draft" so it appears in your WordPress dashboard ready for review. The post will appear in your WordPress admin under Posts > All Posts with "Draft" status.

Make it your own

Customize this workflow even further:

Add product images to the blog post
Include the product's featured image or image gallery in the WordPress post body by passing {{shopify_1.image.src}} or {{shopify_1.images[].src}} to the AI prompt or directly into the content field.
Route different product types to different AI prompts
Add conditional paths that check the product type or collection and use customized AI prompts for different categories—apparel gets one writing style, electronics get another.
Schedule posts for future publication
Instead of saving as drafts, set a scheduled publish date in WordPress that aligns with your product launch date by modifying the post status and adding a publish date field.
Send Slack notifications when drafts are ready
Add a Slack message step after the WordPress post creation to notify your content team that a new blog draft is ready for review, including a link to edit the post.

Frequently asked questions

Can I customize the blog post structure or length?
Yes, edit the AI prompt in the "Blog Body" step to change the structure, add or remove sections, adjust word counts, or modify the style rules. The prompt is fully customizable to match your content requirements.
What happens if my product description is very short or missing?
The AI will generate content based on whatever information is available, but quality improves with detailed product descriptions. Consider adding a conditional check to skip blog creation or send a notification if {{shopify_1.body_html}} is empty or below a certain character count.
How do I ensure consistent brand voice across all generated posts?
Fill in the [BRAND_NAME], [BRAND_POSITIONING], [BRAND_TONE], and [PRIMARY_AUDIENCE] placeholders with specific, detailed descriptions. The more precise your brand voice parameters, the more consistent your AI-generated content will be. You can also add specific writing examples to the AI prompts.
What is a template?
Templates are pre-made workflows by our team of experts. Instead of building a workflow from scratch, these have all the steps needed to complete the task.
Can I personalize a template?
Yes! Every step can be customized to meet your exact requirements. Additionally, you can even add more steps and make it more sophisticated.
Are templates free?
Yes! Our entire library containing hundreds of templates are free to use and customize to your exact needs.

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