How to Create a New Arrivals Collection on Shopify
by
Ryan ODonnell
Last updated:
May 13, 2025
Highlighting new products gives your customers an easy way to browse new inventory. If you’re wondering how to create a New Arrivals collection in Shopify, this curated collection helps shoppers quickly find the latest items in your Shopify store.
Smart Shopify collections simplify online merchandising by eliminating the need to manually update product listings. Once set up, these dynamic collections keep your online store current with no extra daily work.
By knowing how to create and manage an automated New Arrivals collection, you can increase product visibility and sales and offer a smoother shopping experience.
Get MESA to easily maintain a “New Arrivals” collections on your Shopify store.
Topics:
What is a New Arrivals collection on Shopify?
A New Arrivals collection on Shopify shows the latest products added to your store. It uses Shopify’s built-in smart collections to put new products into a featured group based on specific tags or product creation dates. So customers always see the newest inventory when they visit your store, and you don’t have to manually update collections.
Why create a New Arrivals collection?
When customers visit your store, they often look for something new or different from their previous visits. Having a dedicated area for newly launched products taps into this natural desire for novelty and sparks immediate interest and product engagement.
How to add and remove the “New Arrival” tag on Shopify products after 30 days
Time needed: 5 minutes
This workflow automatically tag new products “New Arrival” then removes it after 30 days. This approach lets us leverage smart collections through product tags created by this workflow.
Product creation trigger
Set up a Shopify trigger that runs when a new product is created in your store.
Add “New Arrival” tag
When a new product is created, the workflow adds the “New Arrival” tag to it using the product ID from the trigger event.
Store product reference
This step retrieves and stores the product information for later use so the correct product can be referenced when removing the tag is time.
Time delay
Next, the workflow applies a 30-day delay before removing the tag.
Remove “New Arrival” tag
After the delay, this step removes the “New Arrival” tag from the product. This removes the product from the collection, keeping your New Arrivals fresh and relevant.
The New Arrivals collection is now self-updating based on actual product launch timing—no manual work is required.
Turn your workflow “On”
You’re all set! Turn this workflow “On” to automatically tag new products “New Arrival” after 30 days.
Choosing the right collection type depends on your audience’s shopping behavior, your promotional goals, and the type of products you offer.
Seasonal New Arrivals
Seasonal New Arrivals collections feature products tied to specific times of the year or seasonal events. For example, a fashion retailer might show new winter coats and accessories as the weather gets colder or summer sandals and vacation wear when it gets warmer.
Category-specific New Arrivals
A category-specific approach allows merchants to show new products within clearly defined segments of their inventory. For example, an online bookstore might have a “New in Fiction” collection for recent novels, or a skincare retailer might have “Latest Organic Skincare Products” for recently added natural beauty products.
Brand-specific New Arrivals
For stores that offer multiple brands, showing New Arrivals by brand allows customers to find the latest releases from their favorite brands quickly. A sportswear ecommerce site might have separate collections for “New Arrivals from Patagonia” or “Recently Added Under Armour Products”.
Related:
How to Organize Shopify Product Collections using AND, OR Logic
Here are some ways to make your collection more impactful in your Shopify store.
Use clear and descriptive collection titles
Vague or broad titles confuse customers and deter buyers. Titles should clearly state what customers can expect when they click through. Instead of naming a collection “New Stuff,” name it “Just Arrived: Fall Jackets” or “Fresh Finds in Sustainable Beauty.” Specificity clarifies the content, makes the collection more visible in search results, and drives organic traffic.
Customize your collection page design
Thoughtful design choices make products more appealing and encourage browsing. To design your collection page:
Consistent Image Styles: Use consistent backgrounds, lighting, and image sizes across product images. This provides a clean, professional look and highlights each product.
Strategic Product Layout: Arrange products to show popular or best products at the top. A good first impression draws customers in and encourages them to dig deeper into the collection.
Product Descriptions: Brief and compelling descriptions of each product so customers can quickly see key features and benefits and purchase faster.
Promote your New Arrivals collection
Just listing new products isn’t enough to get visibility. You need to market your latest products actively.
Feature Products in Blog Content: Highlight your new arrivals in blog posts or editorial content on your Shopify store. Providing context or storytelling around new products will pique customer interest and encourage deeper product exploration.
Segmented Email Announcements: Send targeted email updates highlighting new arrivals based on customer interests or past purchasing behavior. Personalized messaging increases relevance, open rates, and engagement with your subscribers.
Conclusion
Creating and automating a New Arrivals collection is one of the easiest ways to keep your store fresh and interesting. With Shopify’s automated collections and MESA’s tag automation workflow, you can ensure that your new products get the attention they deserve—no work required.
What you should do now
Whenever you’re ready…here are 4 ways MESA can help you get more done:
Sign up for MESA. The best way to get started is sign up for MESA today. Every plan includes the first 7-days free so you can be assured your workflow is running properly.
Browse pre-made templates. Our customizable workflow templates are a great way to get started more quickly.
Talk to our automation experts. If you need help personalizing any workflow template, guidance how to make any automation or, simply want us to make your workflow, we can help.
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