How it works
Follow these 5 simple steps to start automatically tagging new products and removing tags after 30 days
Product Created
Product Created
Product Add Tag
Product Add Tag
Retrieve Product
Retrieve Product
Delay
Delay
Product Remove Tag
Product Remove Tag
Make it your own
Customize this workflow even further:
Adjust timing by product type
Add conditional logic before the delay that checks product type or vendor and applies different delay durations—seasonal items might need 45 days while fast-fashion items need only 14 days as "new."
Add notification before tag removal
Insert a Slack or email step right before tag removal to notify your merchandising team which products are about to lose their "new" status, giving them a chance to feature items one last time or extend the period manually.
Replace with different promotional tags
Instead of just removing the tag, add another step that applies a different tag like "Trending" or "Popular" based on sales velocity or view counts during the new arrival period, creating a progression of promotional labels.
Archive low-performing new arrivals
Add conditional logic after the delay that checks if the product has zero sales, then either adds a "Clearance" tag or unpublishes the product, automatically identifying and flagging unsuccessful launches.
Frequently asked questions
What happens if I manually remove the tag before 30 days?
The workflow will still attempt to remove the tag after 30 days, but since it's already gone, the removal step will complete without error (Shopify ignores attempts to remove tags that don't exist). The workflow continues normally.
Can I apply this to existing products instead of just new ones?
This workflow only triggers for newly created products. To tag existing products with automatic removal, you'd need to create a different workflow triggered by a schedule or manual action that adds tags to selected products, then implements the same delay and removal logic.
What if I want different durations for different product types?
Add a filter or conditional paths after the "Product Add Tag" step that checks {{shopify.product_type}} or {{shopify.vendor}} and routes to different delay steps configured with different durations before converging back to tag removal, enabling category-specific new arrival periods.
What is a template?
MESA templates are fully pre-configured workflows built and vetted by Shopify Experts. Unlike competitor templates that provide basic scaffolds requiring extensive setup, MESA templates come with all data variables properly mapped, required fields configured, and steps ready to activate. You can turn them on immediately and start automating.
Can I customize a template?
Absolutely! While our templates work out-of-the-box, every step can be personalized to match your exact business requirements. Add conditional logic, integrate additional apps, or build more sophisticated workflows. MESA's templates provide a solid foundation that you can expand as needed.
Are templates free?
Yes! Our entire library of expert-built, production-ready templates is free to use. Unlike platforms that charge for premium templates or provide only basic scaffolds, MESA gives you access to hundreds of fully-configured, vetted workflows at no additional cost.
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