How it works

Follow these 4 simple steps to start rewarding high-value customers with automatic gift cards

Shopify logo icon

Order Created

App connector: Shopify • Time to complete: 0 minutes (Auto-configured)
Why this matters: This trigger monitors your Shopify store for new orders and starts the reward process every time someone makes a purchase.

This step automatically activates whenever a customer completes an order in your Shopify store. No configuration is needed - MESA connects directly to your Shopify account and captures all order details including customer information, item prices, and totals. The trigger passes this complete order data to the next step for processing.

Delay

App connector: Delay • Time to complete: 1 minute
Why this matters: This pause prevents gift cards from being sent immediately, giving you time to handle any order changes, cancellations, or fraud concerns.

This step waits 1 hour before proceeding to the gift card creation. You can adjust this timing based on your business needs - some stores prefer a 24-hour delay to ensure orders aren't cancelled, while others use shorter delays for immediate gratification. The delay amount and unit (minutes, hours, or days) can be customized in the step settings.

Filter

App connector: Filter • Time to complete: 1 minute
Why this matters: This step ensures gift cards are only sent to customers who meet your minimum order threshold, preventing rewards from being issued on smaller purchases.

The filter checks if the order's line items total is greater than or equal to $100. Only orders meeting this criteria will proceed to create a gift card. You can adjust this threshold amount to match your reward strategy - whether that's $75, $150, or any other value that makes sense for your profit margins and customer appreciation goals.

Govalo logo icon

Create Gift Card

App connector: Govalo • Time to complete: 2 minutes
Why this matters: This step generates and delivers the actual $20 gift card to qualifying customers using your gift card platform.

This step connects to Govalo (or your gift card provider) to create a personalized gift card for the customer. The system automatically pulls the customer's first name, last name, and email from the original order. You'll need to configure the gift card value (defaults to $20), add a custom thank you message, and enter your Govalo product ID. The gift card gets emailed directly to the customer with your personalized note.

Make it your own

Customize this workflow even further:

Set custom reward tiers
Create different gift card values based on order amounts - $10 for orders over $75, $25 for orders over $150, and $50 for orders over $300.
Add customer segmentation
Include additional filters to reward specific customer groups, such as first-time buyers, VIP customers, or those purchasing from certain product collections.
Create follow-up campaigns
Chain email marketing actions to send personalized follow-up messages about how to use their gift card or suggest complementary products.
Track reward analytics
Store gift card data in MESA Tables to monitor redemption rates, calculate ROI on your reward program, and identify your most valuable customer segments.

Frequently asked questions

Can I set different gift card amounts for different order values?
Not with this single workflow, but you can duplicate this template and create separate workflows with different order thresholds and gift card values. For example, one workflow for orders over $100 (giving $20), and another for orders over $200 (giving $50).
What happens if a customer's order gets refunded after they receive the gift card?
The workflow doesn't automatically revoke gift cards for refunded orders. You'll need to manually manage gift card cancellations through your Govalo dashboard or set up a separate workflow to monitor order cancellations and handle gift card reversals.
What is a template?
Templates are pre-made workflows by our team of experts. Instead of building a workflow from scratch, these have all the steps needed to complete the task.
Can I personalize a template?
Yes! Every step can be customized to meet your exact requirements. Additionally, you can even add more steps and make it more sophisticated.
Are templates free?
Yes! Our entire library containing hundreds of templates are free to use and customize to your exact needs.

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