Text Shopify Customers Who Abandon Checkout

5 min setup
No coding required
Runs automatically

Most abandoned checkouts are forgotten within the hour, and a recovery email can sit unopened in a crowded inbox. This workflow checks your Shopify abandoned checkouts every hour, keeps the ones where the shopper entered a phone number and agreed to SMS marketing, and sends each one a short text with a link back to their cart, so the reminder arrives while they still remember what they wanted.

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Check for abandoned checkouts every hour
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Get checkouts abandoned 30 to 90 minutes ago
Keep shoppers who opted in to SMS marketing
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Text the shopper a link back to their cart

How it works

5 steps to send a cart reminder text while the shopper still remembers what they wanted

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Check for abandoned checkouts every hour

App connector: Schedule • Time to complete: 1 minute

Run once an hour.

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Get checkouts abandoned 30 to 90 minutes ago

App connector: Shopify • Time to complete: 1 minute

Fetch open abandoned checkouts created between 90 and 30 minutes ago, so each checkout is picked up by exactly one hourly run.

Go through the checkouts one at a time

App connector: Loop • Time to complete: 1 minute

Go through the abandoned checkouts one at a time.

Keep shoppers who opted in to SMS marketing

App connector: Filter • Time to complete: 1 minute

Continue only if the checkout has an SMS marketing phone number and the buyer accepted SMS marketing.

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Text the shopper a link back to their cart

App connector: SMS • Time to complete: 1 minute

Send a short text to the checkout's SMS marketing phone number with the store name, the first item in the cart and the abandoned checkout URL. Include opt-out wording such as 'Reply STOP to opt out'.

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Ready to send a cart reminder text while the shopper still remembers what they wanted

Get setup in 5 minutes.

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FAQs

Does this text shoppers who didn't agree to SMS marketing?

No. The filter keeps only checkouts where the shopper entered a phone number and accepted SMS marketing, which is what US texting rules expect for marketing texts. Shoppers who didn't opt in are skipped.

Will a shopper get more than one text?

Not from this workflow. Each hourly run only looks at checkouts created 30 to 90 minutes earlier, so every checkout falls into one run. Add a second workflow with a later window if you want a follow-up.

Can I send the text from Twilio instead of MESA's SMS?

Yes. Replace the last step with Twilio's Send SMS action and connect your Twilio account. The rest of the workflow stays the same.

Personalize this template

Customize this workflow even further:

Add a discount for big carts
Add a second filter on the checkout's total price and include a discount code only in texts for carts above an amount you choose.
Follow up by email
Add an Email step on the filter's other branch so shoppers without SMS consent get an email reminder instead.

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"The MESA team has been amazing at helping us set up our automations. We would highly recommend this app!"

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Rothy's

send a cart reminder text while the shopper still remembers what they wanted

5 min setup • Fully supported if you need help