Tag Shopify Customers as VIPs After $500+ Spend

4 min setup

No coding required

Runs automatically

Recognize and reward your top spenders by automatically tagging customers as “VIP” once their total spend reaches $500 or more. This MESA workflow template identifies high-value customers and adds a “VIP” tag to their Shopify profile, enabling you to offer exclusive incentives, personalized experiences, and exceptional customer service. Build loyalty by celebrating your most valuable customers.

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Connect your Shopify order trigger

Set your VIP spending threshold

Define your customer VIP tag

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How it works

3 steps to identify and tag your high-value customers as VIPs

App connector: Shopify • Time to complete: 1 minute

Why this matters: This monitors every new order to calculate running customer totals and identify when someone crosses your VIP threshold.

Each time a customer completes an order, this trigger captures their purchase and customer ID.

App connector: Filter • Time to complete: 2 minutes

Why this matters: This defines the spending level that qualifies someone as a VIP customer, ensuring you recognize your most valuable buyers.

The workflow retrieves the customer's complete profile and total lifetime spending, then applies a filter to check if they've reached your threshold. You'll configure the minimum amount (e.g., $500, $1000) that triggers VIP status.

App connector: Shopify • Time to complete: 1 minute

Why this matters: This tag appears on the customer's Shopify profile, making it easy to segment VIPs for special promotions, dedicated support, or exclusive perks.

When a customer's lifetime spending meets or exceeds your threshold, the workflow automatically adds a tag to their profile. You can customize the tag name (default is "VIP") to match your store's terminology—like "High Value," "Platinum," or "Top Tier."

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Our support team will even help you personalize this workflow for free.

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Make it your own!

Customize this workflow even further:

Set spending tier thresholds

Create multiple VIP levels based on different spending amounts—like "Silver" at $500, "Gold" at $1,000, and "Platinum" at $2,500. This lets you segment customers with more precision and offer tiered rewards.

Notify your team when VIPs are created

Add a Slack or email notification step after the tag is applied to alert your customer service or sales team. This enables immediate outreach to welcome new VIPs or offer personalized perks while their purchase is still top of mind.

Send a VIP welcome email with exclusive perks

Connect an email marketing step (like Klaviyo, Mailchimp, or Omnisend) after tagging to automatically send VIPs a personalized message. Include a discount code, early access to new products, or an invitation to a loyalty program.

Track VIP milestones in a database table

Store each customer's VIP achievement date, qualifying order number, and total lifetime value in a MESA Data Table. This creates a historical record for measuring customer lifetime value trends over time.

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