How it works

Follow these 3 simple steps to start syncing Shopify customers with your Salesforce accounts

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Customer Created or Updated

App connector: Shopify • Time to complete: 0 minutes (Auto-configured)
Why this matters: This step monitors your Shopify store for any new customers or changes to existing customer information, ensuring your Salesforce data stays current without manual updates.

This trigger activates whenever a customer is created in your Shopify store or when existing customer details are updated (like address changes, phone numbers, or notes). The system automatically captures all customer data including name, email, phone, addresses, and any custom notes you've added. No configuration is required - it works with your existing Shopify customer database and passes this information to the next step for processing.

Query Single Account

App connector: Salesforce • Time to complete: 0 minutes (Auto-configured)
Why this matters: This step prevents duplicate accounts by checking if the customer already exists in Salesforce before creating a new record, maintaining clean data organization.

The system searches your Salesforce database using the Shopify Customer ID to see if an account already exists for this customer. It runs an automated query that looks for any existing account with a matching Shopify Customer ID in your custom field. If found, it retrieves the Salesforce Account ID for updating; if not found, it returns empty so the next step knows to create a new account.

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Create or Update Account

App connector: Salesforce • Time to complete: 2 minutes
Why this matters: This step creates new Salesforce accounts for first-time customers or updates existing accounts with fresh information, keeping your CRM data synchronized with your store.

The system either creates a new account or updates an existing one based on the previous step's results. It automatically maps the customer's first and last name to the Account Name field, copies their email to a custom Email field, stores their Shopify Customer ID for future reference, and includes any notes from their Shopify profile in the Description. You can customize additional fields like Account Type, Industry, Phone, billing/shipping addresses, and other Salesforce-specific data by configuring the available field mappings.

Make it your own

Customize this workflow even further:

Add customer segmentation based on order history
Connect to your customer's purchase data to automatically set Account Type, Priority Level, or SLA based on their spending patterns or order frequency.
Trigger follow-up workflows for new accounts
Chain this with email sequences, task assignments, or opportunity creation workflows that activate when new high-value customers are added to Salesforce.
Store regional data for territory management
Use shipping address information to automatically assign accounts to specific sales territories or regional managers in Salesforce.
Deploy AI agents for lead scoring
Let AI evaluate customer data like location, order patterns, and profile completeness to automatically assign lead scores and priority ratings in Salesforce.

Frequently asked questions

What happens if I don't have the custom Shopify Customer ID field in Salesforce?**
The workflow will fail without this field. You need to create a custom field called "Shopify_Customer_ID__c" in your Salesforce Account object before activating this template. Go to Setup > Object Manager > Account > Fields & Relationships > New to create this text field.
Will this update existing Salesforce accounts when customer info changes in Shopify?
Yes, when a customer updates their information in Shopify (like changing their address or phone number), the workflow will automatically update the corresponding Salesforce account with the new details, keeping both systems in sync.
Can I map additional Shopify customer data to other Salesforce fields?
Absolutely. The template includes standard mappings, but you can configure additional field mappings like phone numbers to the Account Phone field, addresses to billing/shipping fields, or custom Shopify customer tags to Salesforce custom fields during setup.
What is a template?
Templates are pre-made workflows by our team of experts. Instead of building a workflow from scratch, these have all the steps needed to complete the task.
Can I personalize a template?
Yes! Every step can be customized to meet your exact requirements. Additionally, you can even add more steps and make it more sophisticated.
Are templates free?
Yes! Our entire library containing hundreds of templates are free to use and customize to your exact needs.

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