Send a Thank You Email for Yotpo Reviews

4 min setup
No coding required
Runs automatically

Show appreciation for customer feedback by automatically sending a thank you email when a review is submitted in Yotpo. This MESA workflow template notifies customers that their input is valued, enhancing customer satisfaction and fostering brand loyalty. Customize the message to express your gratitude and create a positive customer experience with each review.

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Review Created
Retrieve Shop
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Send Email

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How it works

3 steps to start thanking customers who leave reviews on your store

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Review Created

App connector: Yotpo • Time to complete: 0 minutes (Auto-configured)
Why this matters: This trigger monitors your Yotpo reviews and kicks off the thank you email sequence the moment a customer submits a review, catching them while their experience is still fresh.

This step automatically detects when someone leaves a review through Yotpo and captures all the review data including the customer's email address and display name. The trigger runs in the background without any setup needed from you - it connects directly to your Yotpo account and watches for new review submissions. Once a review is created, it immediately passes the reviewer's information and review details to the next step in the workflow.

Retrieve Shop

App connector: Shopify • Time to complete: 0 minutes (Auto-configured)
Why this matters: This step pulls your store's information so the thank you email can be personalized with your actual shop name rather than appearing generic or anonymous.

The workflow automatically connects to your Shopify store and retrieves basic shop details like your store name, which will be used to sign the thank you email. This happens behind the scenes without any configuration needed - the system knows which shop to query based on your account settings. The retrieved shop information gets passed to the email step so your thank you messages appear professionally branded with your store's identity.

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Send Email

App connector: Email • Time to complete: 2 minutes
Why this matters: This step delivers the personalized thank you message to the customer, building goodwill and encouraging future engagement with your brand.

The email automatically sends to the reviewer's email address captured from Yotpo, with a customizable subject line and message body. The default subject reads "Thank you for providing a review!" and includes a personalized message template that addresses the customer by their display name and closes with your shop's name. You can modify the message content in the "What is the message of your email?" field to match your brand voice, add special offers, or include links to related products. The system handles delivery and uses the reviewer's actual name and your store name to make each email feel personal.

Ready to set this up? It only takes 4 minutes.

Our support team will even help you personalize this workflow for free.

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Make it your own!

Customize this workflow even further:

Add conditional logic for star ratings
Route 5-star reviews to request public testimonials while 1-3 star reviews get sent to customer service for follow-up and resolution.
Create review-based customer segments
Tag customers in Shopify based on their review behavior, then trigger targeted email campaigns for repeat purchasers vs. first-time reviewers.
Schedule follow-up sequences
Set delays to send additional emails 7 days after the initial thank you, asking satisfied reviewers to share on social media or refer friends.
Connect to loyalty programs
Award points or discounts through Klaviyo or LoyaltyLion when customers leave reviews, turning feedback into repeat purchases.

Common questions

What happens if a customer leaves multiple reviews on different products?

Can I exclude certain types of reviews from getting thank you emails?

Will this work with Yotpo's photo and video reviews?

Ready to start thanking customers who leave reviews on your store?

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Need help? Our automation experts will help you personalize this workflow for free. Contact support