How it works

Follow these 5 simple steps to start creating Pinterest pins from new Etsy listings automatically

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An active Etsy listing is created
App connector: Etsy • Time to complete: 3 minutes
Why this matters: This trigger monitors your Etsy shop for new active listings, enabling automatic Pinterest pin creation that drives traffic from Pinterest's visual search platform to your Etsy store without requiring manual social media posting.

Configure your Etsy store by entering your shop ID in the "What is your Etsy store?" field. You can find your shop ID in your Etsy shop URL (the number after /shop/). The trigger automatically checks for new listings every hour and captures essential listing data like title, description, images, and product URL. When a new listing is detected, it passes this information to the next step to begin the Pinterest pin creation process.

Retrieve Etsy image listings
App connector: Etsy • Time to complete: 0 minutes (Auto-configured)
Why this matters: Retrieves all images associated with the listing to access the full-resolution image URL needed for creating high-quality, visually appealing Pinterest pins that drive clicks and engagement.

This step automatically fetches all images associated with your new Etsy listing using the listing ID from the trigger. It retrieves image URLs in various sizes, with the workflow specifically using the full-size image URL for optimal Pinterest display quality. The step runs automatically without any configuration needed, pulling image data that gets passed to the final Pinterest pin creation step.

Shorten Etsy Title for Pinterest Requirements (AI)
App connector: AI • Time to complete: 0 minutes (Auto-configured)
Why this matters: Pinterest has a 100-character limit for pin titles, but Etsy titles are often longer and descriptive—AI intelligently condenses titles while preserving searchable keywords and product details that drive traffic.

This AI step shortens the Etsy listing title. The prompt instructs AI to "Shorten the Etsy listing title to under 100 characters while preserving its original meaning and key terms: {{etsy.title}}". The AI analyzes the title, identifies the most important keywords and product descriptors, and creates a condensed version as {{ai.response}} that fits Pinterest's 100-character limit while maintaining search relevance and clarity.

Example transformation:

  • Original (125 chars): "Handmade Ceramic Coffee Mug Set - Set of 4 Artisan Pottery Mugs - Unique Kitchen Decor - Perfect Housewarming Gift"
  • Shortened (98 chars): "Handmade Ceramic Coffee Mug Set - 4 Artisan Pottery Mugs - Unique Kitchen Decor & Gift"

Shorten Etsy Description for Pinterest Requirements (AI)
App connector: AI • Time to complete: 0 minutes (Auto-configured)
Why this matters: Pinterest allows up to 500 characters for descriptions, but Etsy descriptions are typically much longer—AI creates compelling, keyword-rich summaries that fit Pinterest's format while maintaining selling points.

This AI step shortens the Etsy listing description. The prompt instructs AI to "Shorten the Etsy listing description to under 500 characters while preserving its original meaning and key terms: {{etsy.description}}". The AI extracts the essential product details, benefits, and keywords, creating a condensed version as {{ai_1.response}} that works for Pinterest while preserving searchability and appeal.

AI preservation priorities:

  • Product features and materials
  • Unique selling points
  • Size/dimension information
  • Keywords for search visibility
  • Call-to-action elements
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Create Pinterest pin
App connector: Pinterest • Time to complete: 3 minutes
Why this matters: Publishes the pin to your Pinterest board with optimized content and a direct link to your Etsy listing, creating a traffic source that can drive sales for months or years as Pinterest users discover your content through search.

This step creates a Pinterest pin with the optimized content.

Configuration: You must provide a board_id during setup—to find your board ID, go to Pinterest, open the board where you want pins to appear, look at the URL (like pinterest.com/yourname/board-name), or use Pinterest's developer tools to get the numeric board ID. The pin includes:

  • link: {{etsy.url}} (direct link to the Etsy listing)
  • title: {{ai.response}} (AI-shortened title under 100 characters)
  • description: {{ai_1.response}} (AI-shortened description under 500 characters)
  • media_source: Image URL {{etsy_1.results[0].url_fullxfull}} with source_type "image_url" and is_standard "true"

The pin is published publicly and indexed by Pinterest's search engine. Over time, it can drive ongoing organic traffic as users search for related products, making this a valuable long-term marketing channel.

Make it your own

Customize this workflow even further:

Pin to multiple boards
Duplicate the "Create Pin" step with different board_id values to publish each listing to multiple relevant Pinterest boards (like "Handmade Gifts", "Home Decor", "Kitchen Items"), expanding your reach across different audience segments.
Add hashtags to description
Modify the AI description prompt to include instructions like "Add 3-5 relevant hashtags at the end" to improve Pinterest search discoverability and categorization of your pins.
Use different images for variety
Change {{etsy_1.results[0].url_fullxfull}} to use different image indices ([1], [2], etc.) or create multiple pins per listing with different images to test which visuals perform best on Pinterest.
Schedule pins strategically
Add a delay step before pin creation that staggers posting times (like spreading 10 new listings over 2 days) to maintain consistent Pinterest activity rather than posting everything at once.

Frequently asked questions

How do I find my Pinterest board ID?
The easiest method is to use Pinterest's API documentation or developer tools. Alternatively, use a browser extension or inspect your board's page source to find the numeric ID. Some Pinterest management tools also display board IDs in their interfaces.
Can I customize how AI shortens titles and descriptions?
Yes, edit the AI prompt steps and modify the instructions. You can add specific requirements like "keep brand name first", "prioritize material keywords", "maintain romantic tone", or "include dimensions if present" to influence how AI condenses content.
Will this create pins for listings I created before activating the workflow?
No, this workflow only processes listings created after you turn it on. The hourly poll checks for new listings since the last run. To pin existing listings, you'd need to create a separate one-time workflow that retrieves all current listings and processes them through the same pin creation logic.
What is a template?
MESA templates are fully pre-configured workflows built and vetted by Shopify Experts. Unlike competitor templates that provide basic scaffolds requiring extensive setup, MESA templates come with all data variables properly mapped, required fields configured, and steps ready to activate. You can turn them on immediately and start automating.
Can I customize a template?
Absolutely! While our templates work out-of-the-box, every step can be personalized to match your exact business requirements. Add conditional logic, integrate additional apps, or build more sophisticated workflows. MESA's templates provide a solid foundation that you can expand as needed.
Are templates free?
Yes! Our entire library of expert-built, production-ready templates is free to use. Unlike platforms that charge for premium templates or provide only basic scaffolds, MESA gives you access to hundreds of fully-configured, vetted workflows at no additional cost.

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