Create Pinterest Pins from WordPress Blog Posts

5 min setup
No coding required
Runs automatically

Every time you hit publish on a WordPress post, this workflow springs into action. It takes your post's featured image and turns it into a Pinterest pin image, copies your post title as the pin name, and uses your excerpt as the pin description. No more manually recreating your content for Pinterest—just write once and watch it appear on both platforms seamlessly.

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Post Published
Retrieve Media
Use AI to Reduce the Pinterest Pin Title
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Create Pin

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How it works

4 steps to start automatically creating Pinterest pins from your WordPress blog posts

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Post Published

App connector: WordPress • Time to complete: 0 minutes (Auto-configured)
Why this matters: This step monitors your WordPress site for new blog posts and kicks off the entire Pinterest pin creation process automatically whenever you publish content.

This trigger checks your WordPress site every hour for newly published posts. Once activated, it will detect any post that goes live and capture essential details like the post title, excerpt, featured image, and URL.

No configuration is needed - MESA automatically connects to your WordPress site and starts monitoring for new content. When a new post is found, it passes all the post data to the next step in the workflow.

Retrieve Media

App connector: WordPress • Time to complete: 0 minutes (Auto-configured)
Why this matters: This step fetches the high-quality featured image from your WordPress post, which Pinterest requires to create visually appealing pins that drive engagement.

This step automatically retrieves the full media details for your post's featured image using the media ID captured from the trigger. It pulls the actual image URL, dimensions, and other metadata that Pinterest needs to create the pin. The system handles this data retrieval automatically - no input required from you. Once complete, it provides the source image URL that gets used in the final pin creation step.

Use AI to Reduce the Pinterest Pin Title

App connector: AI • Time to complete: 0 minutes (Auto-configured)
Why this matters: Pinterest has a 100-character limit for pin titles, and this step ensures your WordPress post titles fit perfectly while removing any formatting issues that could break the pin creation.

The AI processes your original WordPress post title and intelligently shortens it to meet Pinterest's character requirements while preserving the key message. It also strips out any HTML codes or special characters that might have carried over from your WordPress formatting. This automated optimization happens instantly with no configuration needed, ensuring every pin has a clean, readable title that displays properly on Pinterest.

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Create Pin

App connector: Pinterest • Time to complete: 2 minutes
Why this matters: This final step publishes your optimized content directly to your chosen Pinterest board, making your blog post discoverable to Pinterest's audience and driving traffic back to your site.

This step creates the actual Pinterest pin using the optimized title, post excerpt as the description, featured image, and original blog post URL. You'll need to specify which Pinterest board should receive the pins by entering the board ID in the configuration field. The pin will include a clickable link back to your blog post, helping drive traffic from Pinterest to your WordPress site. All other pin details like the image, title, and description are automatically populated from the previous steps.

Ready to set this up? It only takes 5 minutes.

Our support team will even help you personalize this workflow for free.

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Make it your own!

Customize this workflow even further:

Set posting schedules
Add delay steps to publish pins at optimal times, such as waiting 2 hours after blog publication to hit peak Pinterest engagement hours.
Create multiple pin variations
Extend the workflow to generate several pin designs with different titles or descriptions for A/B testing which versions drive more traffic.
Store performance data
Connect a database step to track which blog posts generate the most Pinterest engagement, building your own analytics dashboard.
Add content filtering
Use conditional logic to only create pins for posts in specific categories or with certain tags, giving you complete control over what gets promoted.

Common questions

What Pinterest board ID do I need to enter in the Create Pin step?

Will this work if my WordPress post doesn't have a featured image?

Can I customize what text gets used as the Pinterest pin description?

Ready to start automatically creating Pinterest pins from your WordPress blog posts?

7-day free trial • 5 min setup • Cancel anytime

Need help? Our automation experts will help you personalize this workflow for free. Contact support