How it works

Follow these 4 simple steps to start automatically creating Pinterest pins from your WordPress blog posts

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Post Published
App connector: WordPress • Time to complete: 0 minutes (Auto-configured)
Why this matters: This step monitors your WordPress site for new blog posts and kicks off the entire Pinterest pin creation process automatically whenever you publish content.

This trigger checks your WordPress site every hour for newly published posts. Once activated, it will detect any post that goes live and capture essential details like the post title, excerpt, featured image, and URL.

No configuration is needed - MESA automatically connects to your WordPress site and starts monitoring for new content. When a new post is found, it passes all the post data to the next step in the workflow.

Retrieve Media
App connector: WordPress • Time to complete: 0 minutes (Auto-configured)
Why this matters: This step fetches the high-quality featured image from your WordPress post, which Pinterest requires to create visually appealing pins that drive engagement.

This step automatically retrieves the full media details for your post's featured image using the media ID captured from the trigger. It pulls the actual image URL, dimensions, and other metadata that Pinterest needs to create the pin. The system handles this data retrieval automatically - no input required from you. Once complete, it provides the source image URL that gets used in the final pin creation step.

Use AI to Reduce the Pinterest Pin Title
App connector: AI • Time to complete: 0 minutes (Auto-configured)
Why this matters: Pinterest has a 100-character limit for pin titles, and this step ensures your WordPress post titles fit perfectly while removing any formatting issues that could break the pin creation.

The AI processes your original WordPress post title and intelligently shortens it to meet Pinterest's character requirements while preserving the key message. It also strips out any HTML codes or special characters that might have carried over from your WordPress formatting. This automated optimization happens instantly with no configuration needed, ensuring every pin has a clean, readable title that displays properly on Pinterest.

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Create Pin
App connector: Pinterest • Time to complete: 2 minutes
Why this matters: This final step publishes your optimized content directly to your chosen Pinterest board, making your blog post discoverable to Pinterest's audience and driving traffic back to your site.

This step creates the actual Pinterest pin using the optimized title, post excerpt as the description, featured image, and original blog post URL. You'll need to specify which Pinterest board should receive the pins by entering the board ID in the configuration field. The pin will include a clickable link back to your blog post, helping drive traffic from Pinterest to your WordPress site. All other pin details like the image, title, and description are automatically populated from the previous steps.

Make it your own

Customize this workflow even further:

Set posting schedules
Add delay steps to publish pins at optimal times, such as waiting 2 hours after blog publication to hit peak Pinterest engagement hours.
Create multiple pin variations
Extend the workflow to generate several pin designs with different titles or descriptions for A/B testing which versions drive more traffic.
Store performance data
Connect a database step to track which blog posts generate the most Pinterest engagement, building your own analytics dashboard.
Add content filtering
Use conditional logic to only create pins for posts in specific categories or with certain tags, giving you complete control over what gets promoted.

Frequently asked questions

What Pinterest board ID do I need to enter in the Create Pin step?
You can find your board ID by going to your Pinterest board in a web browser and looking at the URL. The board ID is the long string of numbers and letters at the end of the URL after the board name.
Will this work if my WordPress post doesn't have a featured image?
No, the workflow requires a featured image to create the Pinterest pin. If a post is published without a featured image, the Retrieve Media step will fail and no pin will be created. Make sure all posts you want pinned have featured images set.
Can I customize what text gets used as the Pinterest pin description?
Yes, currently the workflow uses your WordPress post excerpt as the pin description. If you want different text, you can modify your post excerpts in WordPress, or customize the workflow to pull from a different field like the post content or custom meta fields.
What is a template?
MESA templates are fully pre-configured workflows built and vetted by Shopify Experts. Unlike competitor templates that provide basic scaffolds requiring extensive setup, MESA templates come with all data variables properly mapped, required fields configured, and steps ready to activate. You can turn them on immediately and start automating.
Can I customize a template?
Absolutely! While our templates work out-of-the-box, every step can be personalized to match your exact business requirements. Add conditional logic, integrate additional apps, or build more sophisticated workflows. MESA's templates provide a solid foundation that you can expand as needed.
Are templates free?
Yes! Our entire library of expert-built, production-ready templates is free to use. Unlike platforms that charge for premium templates or provide only basic scaffolds, MESA gives you access to hundreds of fully-configured, vetted workflows at no additional cost.

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