How it works
Follow these 6 simple steps to start boosting product search rankings automatically with custom metafields
Product Updated
Product Updated
Retrieve Product Metafield
Retrieve Product Metafield
Filter: Check metafield value
Filter: Check metafield value
Retrieve "Search Boost" Metafield
Retrieve "Search Boost" Metafield
Custom: Add new value to list
Custom: Add new value to list
Update Metafield
Update Metafield
Make it your own
Customize this workflow even further:
Boost products based on collections or tags
Add a Filter step after the trigger to only boost search terms for products in specific collections or with certain tags, focusing your search optimization on particular product categories or seasonal items.
Remove outdated search terms automatically
Create a separate scheduled workflow that reviews search boost metafields and removes terms that haven't resulted in conversions over a set time period, keeping your boost list focused on effective keywords.
Sync search terms across product variants
Add a Loop step after retrieving the product to process all variants and apply the same search boost terms to each variant, ensuring consistent discoverability across size or color options.
Log search term additions for analysis
Add a Table step after updating the search boost metafield to record which terms were added, when, and to which products, creating a history you can analyze to understand which search optimizations are most common.
Frequently asked questions
What types of search terms work best for boosting?
The most effective boost terms are alternative names customers actually use when searching—common misspellings, slang, regional variations, or legacy product names. For example, if you sell "sneakers," you might boost with "tennis shoes" or "trainers" depending on your audience. Avoid generic terms that apply to many products, as these dilute the boost effect.
Will this remove existing search boost terms I've manually added?
No, the custom code step specifically merges your new term with existing boost values rather than replacing them. Any terms you've manually added through Shopify's Search & Discovery interface will remain intact—this workflow only adds new terms and removes duplicates.
Can I use this workflow to boost multiple search terms at once?
The workflow is designed to add one term per product update from a single metafield. If you want to add multiple terms simultaneously, you could store comma-separated values in your custom metafield and modify the custom code step to split them before adding to the boost list.
What is a template?
MESA templates are fully pre-configured workflows built and vetted by Shopify Experts. Unlike competitor templates that provide basic scaffolds requiring extensive setup, MESA templates come with all data variables properly mapped, required fields configured, and steps ready to activate. You can turn them on immediately and start automating.
Can I customize a template?
Absolutely! While our templates work out-of-the-box, every step can be personalized to match your exact business requirements. Add conditional logic, integrate additional apps, or build more sophisticated workflows. MESA's templates provide a solid foundation that you can expand as needed.
Are templates free?
Yes! Our entire library of expert-built, production-ready templates is free to use. Unlike platforms that charge for premium templates or provide only basic scaffolds, MESA gives you access to hundreds of fully-configured, vetted workflows at no additional cost.
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