How it works

Follow these 4 simple steps to send personalized thank-you postcards 10 days after each order

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Order Created

App connector: Shopify • Time to complete: 0 minutes (Auto-configured)
Why this matters: This step monitors your Shopify store for new orders and captures all the customer and order information needed to send personalized postcards later.

When someone completes a purchase in your store, this trigger automatically captures the order details including customer name, shipping address, purchased items, and order value. The system runs continuously in the background, so every new order gets processed without any manual intervention. All the captured data gets passed to the next step to begin the 10-day countdown. This step is already configured to monitor all orders - no setup required from you.

Delay

App connector: Delay • Time to complete: 0 minutes (Auto-configured)
Why this matters: This creates the 10-day waiting period between when someone places an order and when they receive your thank-you postcard, giving customers time to receive and enjoy their purchase.

The delay step holds the workflow for exactly 10 days after the order was created before moving to the postcard creation. This timing gives customers enough time to receive their package and start using their purchase, making your thank-you message more meaningful and relevant. During this waiting period, the customer and order information is safely stored and will automatically continue to the next step after the delay completes. The 10-day period is pre-configured but can be adjusted to any timeframe you prefer.

Retrieve Shop

App connector: Shopify • Time to complete: 0 minutes (Auto-configured)
Why this matters: This step gets your store's name and address details needed to personalize the postcard message and set up the return address for mailing.

The step automatically retrieves your shop's information from Shopify including your store name, business address, city, state, and zip code. This information gets used in two ways: personalizing the postcard message with your store name and setting up the proper return address so customers know the postcard came from you. The retrieved shop details are automatically inserted into the postcard template in the next step. This happens automatically using your existing Shopify store settings.

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Send Postcard

App connector: Thanks.io • Time to complete: 3 minutes
Why this matters: This step creates and mails the actual physical postcard using Thanks.io's printing and mailing service, with personalized content based on the customer's order and your store information.

This step sends a personalized 4x6 postcard to your customer's shipping address using the Thanks.io service. You'll need to configure the postcard size (4x6 or 6x9), upload a front image URL for your postcard design, and select a handwriting style for the message. The message automatically includes the customer's first name, your store name, and the first item they purchased. The return address uses your store's information, and the recipient address comes from the original order's shipping details. You'll also need to connect your Thanks.io account and configure your preferred handwriting style from their available options.

Make it your own

Customize this workflow even further:

Set custom delays
Adjust the timing to send postcards 5 days, 2 weeks, or even 30 days after purchase to match your product delivery times and customer experience strategy.
Add order value conditions
Only send postcards to customers who spend above a certain threshold, like $50 or $100, to focus on your most valuable customers while managing postcard costs.
Create follow-up sequences
Chain multiple Thank.io steps to send a welcome postcard after the first purchase, then a loyalty postcard after the third purchase, building a complete customer appreciation program.
Store postcard data in tables
Save details about sent postcards (customer, date sent, order value) in MESA's built-in tables to track your postcard campaign performance and ROI over time.

Frequently asked questions

What information do I need from Thanks.io to set this up?
You'll need a Thanks.io account, your front image URL (a direct link to your postcard design image), and to choose from their available handwriting styles. Thanks.io provides a preview gallery of handwriting styles in their help documentation.
Will this send postcards to international customers?
This depends on Thanks.io's shipping capabilities and your account settings. Check with Thanks.io about international delivery options and costs, as postcard rates and delivery times vary significantly by country.
What happens if a customer's shipping address is incomplete or invalid?
The workflow will attempt to send the postcard using whatever address information was provided in the original order. If Thanks.io can't deliver due to an invalid address, they typically provide delivery status updates, but the workflow won't automatically retry or notify you of failed deliveries.
What is a template?
Templates are pre-made workflows by our team of experts. Instead of building a workflow from scratch, these have all the steps needed to complete the task.
Can I personalize a template?
Yes! Every step can be customized to meet your exact requirements. Additionally, you can even add more steps and make it more sophisticated.
Are templates free?
Yes! Our entire library containing hundreds of templates are free to use and customize to your exact needs.

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