Add a Post-Purchase Survey and Send Responses to Google Sheets

3 min setup

No coding required

Runs automatically

Gather valuable customer insights by adding a post-purchase survey to your store, with responses sent directly to Google Sheets. This MESA workflow template helps you set up the survey form, capturing feedback that’s automatically stored in a Google Sheets spreadsheet for easy review. Use these insights to enhance the shopping experience, improve conversion rates, and drive customer satisfaction.

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How it works

2 steps to start collecting post-purchase survey responses in Google Sheets

App connector: Form • Time to complete: 2 minutes

Why this matters: This trigger activates whenever a customer completes your post-purchase survey, capturing their responses and starting the data collection process.

When a customer submits the survey form on your order status page, this step automatically captures all their responses including how they heard about your business and any additional feedback they provided. The form includes multiple-choice questions about referral sources (Podcast, Facebook, Search Engine, Instagram, YouTube) with an "Other" option, plus a text area for open-ended feedback. You'll need to add the provided embed code to your Shopify checkout settings under "Order status page scripts" to display the form to customers after purchase.

App connector: Google Sheets • Time to complete: 1 minute

Why this matters: This action automatically organizes each survey response into a structured spreadsheet row, making it easy to analyze customer feedback and referral patterns over time.

This step takes the form data from the customer survey and creates a new row in your Google Sheets spreadsheet with columns for "How did you hear about us?" and "Other Feedback." During setup, you can customize the spreadsheet name and choose which survey fields to include as columns - both options are selected by default. The workflow will create the spreadsheet automatically if it doesn't exist, and each new survey submission adds a fresh row with the customer's responses.

Ready to start collecting post-purchase survey responses in Google Sheets

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Frequently asked questions

Can I customize the survey questions after the workflow is active?

Yes, you can edit the form questions anytime in the Form step settings. However, if you add new questions, you'll need to update the Google Sheets step to include those new fields as columns, otherwise the new responses won't appear in your spreadsheet.

What happens if customers skip questions or don't fill out the survey completely?

The workflow will still create a row in Google Sheets with whatever information the customer provided. Blank responses will appear as empty cells in your spreadsheet, so you can easily filter to see which customers provided partial responses.

Can I use this survey data with other MESA workflows?

Absolutely. You can set up additional workflows that trigger when new rows are added to your Google Sheets, allowing you to automatically tag customers in your CRM, send targeted follow-up campaigns, or alert your team about specific feedback patterns.

Make this template your own!

Customize this workflow even further:

Add follow-up email sequences

Send personalized thank-you emails or special offers based on how customers discovered you, like exclusive podcasts for podcast referrals or social media contests for Instagram followers.

Connect to customer segmentation tools

Push survey responses to your email marketing platform or CRM to create targeted customer segments based on referral sources and feedback themes.

Set up Slack notifications for feedback

Get instant alerts in your team chat when customers leave specific feedback keywords, so you can respond quickly to concerns or celebrate positive mentions.

Create automated review requests

Trigger follow-up emails asking satisfied customers to leave reviews on specific platforms where they're most active, based on their referral source responses.

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