How it works

Follow these 3 simple steps to start thanking customers who leave reviews on your store

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Review Created
App connector: Yotpo • Time to complete: 0 minutes (Auto-configured)
Why this matters: This trigger monitors your Yotpo reviews and kicks off the thank you email sequence the moment a customer submits a review, catching them while their experience is still fresh.

This step automatically detects when someone leaves a review through Yotpo and captures all the review data including the customer's email address and display name. The trigger runs in the background without any setup needed from you - it connects directly to your Yotpo account and watches for new review submissions. Once a review is created, it immediately passes the reviewer's information and review details to the next step in the workflow.

Retrieve Shop
App connector: Shopify • Time to complete: 0 minutes (Auto-configured)
Why this matters: This step pulls your store's information so the thank you email can be personalized with your actual shop name rather than appearing generic or anonymous.

The workflow automatically connects to your Shopify store and retrieves basic shop details like your store name, which will be used to sign the thank you email. This happens behind the scenes without any configuration needed - the system knows which shop to query based on your account settings. The retrieved shop information gets passed to the email step so your thank you messages appear professionally branded with your store's identity.

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Send Email
App connector: Email • Time to complete: 2 minutes
Why this matters: This step delivers the personalized thank you message to the customer, building goodwill and encouraging future engagement with your brand.

The email automatically sends to the reviewer's email address captured from Yotpo, with a customizable subject line and message body. The default subject reads "Thank you for providing a review!" and includes a personalized message template that addresses the customer by their display name and closes with your shop's name. You can modify the message content in the "What is the message of your email?" field to match your brand voice, add special offers, or include links to related products. The system handles delivery and uses the reviewer's actual name and your store name to make each email feel personal.

Make it your own

Customize this workflow even further:

Add conditional logic for star ratings
Route 5-star reviews to request public testimonials while 1-3 star reviews get sent to customer service for follow-up and resolution.
Create review-based customer segments
Tag customers in Shopify based on their review behavior, then trigger targeted email campaigns for repeat purchasers vs. first-time reviewers.
Schedule follow-up sequences
Set delays to send additional emails 7 days after the initial thank you, asking satisfied reviewers to share on social media or refer friends.
Connect to loyalty programs
Award points or discounts through Klaviyo or LoyaltyLion when customers leave reviews, turning feedback into repeat purchases.

Frequently asked questions

What happens if a customer leaves multiple reviews on different products?
Each review triggers the workflow separately, so a customer will receive individual thank you emails for each product they review. This actually works well since each email can reference the specific product they reviewed.
Can I exclude certain types of reviews from getting thank you emails?
Currently this template sends emails for all reviews, but you can add a filter step to check the star rating or review content before sending emails. This lets you handle negative reviews differently than positive ones.
Will this work with Yotpo's photo and video reviews?
Yes, the trigger captures all review types including those with photos or videos. You could customize the email template to include special recognition for customers who took the time to add visual content to their reviews.
What is a template?
MESA templates are fully pre-configured workflows built and vetted by Shopify Experts. Unlike competitor templates that provide basic scaffolds requiring extensive setup, MESA templates come with all data variables properly mapped, required fields configured, and steps ready to activate. You can turn them on immediately and start automating.
Can I customize a template?
Absolutely! While our templates work out-of-the-box, every step can be personalized to match your exact business requirements. Add conditional logic, integrate additional apps, or build more sophisticated workflows. MESA's templates provide a solid foundation that you can expand as needed.
Are templates free?
Yes! Our entire library of expert-built, production-ready templates is free to use. Unlike platforms that charge for premium templates or provide only basic scaffolds, MESA gives you access to hundreds of fully-configured, vetted workflows at no additional cost.

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