Segment + Google Analytics workflows
MESA is the fastest way to automate Segment to Google Analytics. MESA gives you complete control over which fields you send, how they're formatted, and when the sync happens, all without touching a line of code. Start with a pre-built template that matches your needs, customize it with the help of AI, or build something completely unique in under 10 minutes.
No templates yet? We'll help you build it
Our automation experts can help you create a custom Segment to Google Analytics workflow tailored to your needs.
Get hands-on support from our team to design and set up the workflow you're after—no code required.
Get help building your workflow →1,000+ merchants trust MESA to help them multiply their impact without multiplying their work.
Ready to integrate Segment with Google Analytics? Try MESA free for 7 days.
Our support team will help you set up your first workflow for free.
Build any workflow with these Segment and Google Analytics steps
Making workflows is easy. Triggers start a workflow then, actions occur when it's running. Read more Segment docs in our knowledge base.
Why automate Segment to Google Analytics?
Segment to Google Analytics automations get more done in less time. Automate the everyday tasks holding back your potential growth.
Unified Customer Data
With Segment integrated into your Shopify store, you can collect, unify, and connect your customer data across various platforms. Whether it's sales data, customer support interactions, or online behavior, everything is centralized, giving you a comprehensive view.
Personalized Marketing
Segment's integration with Shopify allows you to create targeted marketing campaigns. You can segment your customers based on their purchase history, behavior, and preferences, enabling you to send tailored messages, offers, and recommendations.
Enhanced Analytics & Reporting
Route your data to multiple analytics tools with ease. Whether you're using Google Analytics, Mixpanel, or others, Segment ensures that the right data is sent to the right tool, providing you with in-depth insights to make data-driven decisions.
Understand Customer Behavior
With Google Analytics, you can track your customers' journey through your Shopify store. These insights can help you pinpoint areas for improvement, optimize the user experience, and ultimately convert more visitors into buyers.
Measure Marketing Campaigns
Google Analytics enables you to track the success of each marketing campaign directly, whether it's PPC advertising, email marketing, or social media promotion. By understanding what's working (and what isn't), you can allocate your budget more wisely and get a higher return on your investment.
Identify Top Products
Discover which products and categories are resonating most with your audience. Google Analytics provides detailed data on product views, add-to-cart actions, and conversion rates. This guides you in making informed decisions about inventory, pricing, and marketing focus.
Automate your work in less clicks
MESA makes automation achievable so you can multiply your impact without multiplying the work.
Try MESA for free 7-day trial included. Cancel anytime.Expert support included
MESA includes hands-on support from automation experts who know how to get things done.
Free workflow setup
Book a session and we'll build your first workflow with you—live. Most merchants walk away with automation saving 5+ hours/week.
Fast response times
Average first response: Same day, Critical issues: Immediate escalation
Complex builds: 24-48 hours
Managed services available
Personalized workflow reviews, and quarterly check-ins to identify new automation opportunities as your business grows.
Real humans, always
Live chat with real automation experts (not bots). Email support monitored 9am-5pm PST. Google Meet sessions for complex workflows.
