Weekly Etsy Sales Digest with Claude via Email

6 min setup
No coding required
Runs automatically

Digging through Etsy's own stats pages for a read on the week's performance takes time most sellers don't have. This workflow pulls the shop's transactions from the past week, has Claude summarize the top and slow sellers with one merchandising suggestion, and emails the digest straight to your inbox on a schedule you set.

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Weekly Schedule (Trigger)
Get List of Shop Transactions
Filter: Transactions from the Past 7 Days
Ask Claude to Summarize Sales and Suggest a Merchandising Action
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Send Sales Digest via Email

How it works

5 steps to get a weekly Etsy sales digest in your inbox

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Weekly Schedule (Trigger)

App connector: Schedule • Time to complete: 1 minute
Why this matters: This sets the digest's cadence. Without a schedule, there's no regular moment for MESA to pull the week's sales and generate the summary.

This step runs the workflow once a week, on a day and time you choose. You configure when MESA should generate the digest, for example every Monday morning so you start the week with last week's results. Once the schedule fires, MESA retrieves the shop's recent transactions for the next step.

Get List of Shop Transactions

App connector: Etsy • Time to complete: 0 minutes (Auto-configured)
Why this matters: This is where MESA gets the raw sales data to summarize. Without it, there's nothing for Claude to analyze or report on.

MESA calls Etsy's Get List of Shop Transactions action to pull the shop's recent transactions, including the items sold, quantities, and sale timestamps. This runs automatically and requires no configuration. The full transaction list is passed forward to the filter step, which narrows it down to the relevant window.

Filter: Transactions from the Past 7 Days

App connector: Filter • Time to complete: 1 minute
Why this matters: This keeps the digest scoped to a single week. Without it, each digest would compound on every transaction ever pulled instead of reflecting just the most recent week's activity.

MESA compares each transaction's timestamp against the current date and keeps only those from the past 7 days. You can adjust this window if you'd rather see a different lookback period, for example the past 14 days for a biweekly digest instead. Only transactions that pass this filter are handed to Claude for summarizing.

Ask Claude to Summarize Sales and Suggest a Merchandising Action

App connector: Claude • Time to complete: 2 minutes
Why this matters: This turns a raw list of transactions into something you can actually use: a quick read on what's moving and what isn't, plus one concrete next step, instead of a transaction log you'd have to interpret yourself.

Claude reviews the filtered week of transactions and identifies the top-selling and slowest-selling items, then writes a short summary along with one merchandising suggestion, for example running a promotion on a slow mover or restocking a fast seller. You can adjust Claude's instructions to focus on specific product lines or to change how many top and slow sellers it highlights. The finished summary is passed to the email step for delivery.

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Send Sales Digest via Email

App connector: Email • Time to complete: 1 minute
Why this matters: This is what gets the digest in front of you. Without this step, Claude's summary would stay inside the workflow and you'd never see it.

MESA sends Claude's summary as an email to the address you specify. You configure the recipient email address and can adjust the subject line to match your preference, for example 'Your Weekly Etsy Sales Digest.' The email arrives on the same schedule as the trigger, giving you a consistent weekly checkpoint on what's selling.

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FAQs

What counts as a slow seller in the digest?

Claude compares relative sales volume across the week's transactions and calls out listings with the lowest activity. You can refine this in Claude's instructions, for example by setting a minimum number of listings to compare against or excluding new listings that haven't had time to sell.

Can I change how far back the digest looks?

Yes. The filter step defaults to the past 7 days, but you can adjust it to any window, for example 14 days if you'd rather run the digest every two weeks instead of weekly.

Does the merchandising suggestion take any action automatically?

No. Claude's suggestion is informational only, meant to give you a starting point. Adding a promotion, updating a price, or placing a restock order still happens on your end in Etsy.

Personalize this template

Customize this workflow even further:

Send the digest to your whole team
Add more recipients to the Send Email step, or chain a Slack step after it so the same summary reaches a channel your team already checks, not just one inbox.
Compare week over week performance
Log each week's top and slow sellers to a Google Sheet before the Claude step, then reference the prior week's data in Claude's instructions so the digest can call out trends instead of a single week in isolation.
Get a monthly rollup, not just weekly
Duplicate the workflow with a monthly schedule and a 30-day lookback window for a longer-view digest alongside the weekly one, useful for spotting trends the week-to-week version won't show.

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get a weekly Etsy sales digest in your inbox

6 min setup • Fully supported if you need help