Send Discord Channel Message for New Shopify Products

6 min setup
No coding required
Runs automatically

Keep your Discord community engaged by announcing new products as soon as they're added to your Shopify store. This MESA workflow template creates a channel message in Discord 30 minutes after a new product is created, giving your community a timely update. Prefer instant announcements? Simply remove the delay step for immediate message delivery and boost product visibility among your loyal followers.

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Product Created
Delay
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Send Discord Channel Message

How it works

5 steps to get notifications whenever new products are added to your Shopify store

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Product Created

App connector: Shopify • Time to complete: 0 minutes (Auto-configured)
Why this matters: This step monitors your Shopify store and detects when any new product is created, automatically starting the entire notification workflow.

This trigger activates every time you add a product in your Shopify admin. It captures the initial product data including the product ID, creation timestamp, and basic details. No configuration is required - MESA automatically connects to your Shopify store and begins monitoring for new products. The product information collected here gets passed to subsequent steps to build your Discord notification.

Delay

App connector: Delay • Time to complete: 0 minutes (Auto-configured)
Why this matters: This 30-minute pause ensures your product has fully processed through Shopify's systems before retrieving complete product details for the Discord message.

The delay step waits exactly 30 minutes after product creation before continuing to the next step. This prevents incomplete or missing product information (like images or descriptions) that might still be processing in Shopify's backend. During testing, this delay is automatically bypassed so you can see results immediately. You can adjust the delay duration from 30 minutes to any time period that works for your product publishing workflow.

Retrieve Product

App connector: Shopify • Time to complete: 0 minutes (Auto-configured)
Why this matters: This step fetches the complete, fully-processed product details needed to create a rich Discord notification with title, description, images, and product URL.

After the delay, this step retrieves comprehensive product information including the product title, handle (URL slug), published date, images, and all other product details. It uses the product ID captured in the trigger to make a fresh API call to Shopify, ensuring you get the most up-to-date information. This complete product data feeds directly into the Discord message formatting, providing all the details your team needs to see about the new product.

Retrieve Shop

App connector: Shopify • Time to complete: 0 minutes (Auto-configured)
Why this matters: This step gets your store's domain name to build the complete product URL that will be included in your Discord notification.

The shop retrieval step fetches your Shopify store's domain information (like "yourstore.myshopify.com" or your custom domain). This domain gets combined with the product handle from the previous step to create the full product URL that team members can click in Discord. Without this step, the notification would lack a direct link to view the new product on your storefront.

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Send Discord Channel Message

App connector: Discord • Time to complete: 2 minutes
Why this matters: This step formats all the collected product information into an attractive Discord embed message and sends it to your specified channel.

This action creates a rich embed message in your Discord channel featuring the new product. You'll need to configure the "channelId" field with your Discord channel ID (right-click your Discord channel and select "Copy ID" to get this value). The message automatically includes the product title, a celebratory description, timestamp, product image, and a clickable link to view the product on your store. The embed uses a custom color (15105570) to make notifications stand out in your channel feed.

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Ready to get notifications whenever new products are added to your Shopify store

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Frequently asked questions

What happens if I don't have the Discord channel ID ready?

The workflow setup will prompt you to enter your channel ID in the configuration step. If you don't have it, right-click on your Discord channel and select "Copy ID" (you may need to enable Developer Mode in Discord settings first).

Will this send notifications for draft products or only published ones?

This workflow triggers when any product is created in Shopify, including drafts. If you only want notifications for published products, you can add a condition step to check the product's published status before sending the Discord message.

Make this template your own!

Customize this workflow even further:

Connect to multiple Discord servers
Send the same product notification to different Discord channels or servers by adding multiple Discord steps, perfect for notifying both internal teams and customer communities.
Add inventory level checks
Include a condition step that only sends notifications for products with sufficient stock levels, preventing announcements for out-of-stock items.
Filter by product type or vendor
Add conditional logic to only notify about specific product categories, seasonal collections, or products from particular suppliers.
Create follow-up marketing actions
Chain additional steps to automatically post to social media, update email marketing lists, or trigger Google Ads campaigns when high-priority products go live.

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