Subscribe First-Time Shopify Customers to Klaviyo List

This step automatically activates whenever a customer completes a purchase in your store. The trigger captures essential order details including the customer's email address, order total, and customer ID that will be used in subsequent steps. No configuration is needed - the trigger is pre-configured to monitor all order creation events in your Shopify store. The captured order data gets passed to the next step to retrieve detailed customer information.

This step automatically pulls detailed customer information from Shopify using the customer ID from the order trigger. The system retrieves the customer's full profile including their total order count, purchase history, and contact preferences. No manual configuration is required as the step uses the customer ID from the previous order to make the API call. The retrieved customer data, particularly the order count, gets passed to the filter step to determine if this is their first purchase.

This step evaluates two conditions before allowing the workflow to continue: the customer's order count must equal exactly 1 (indicating their first purchase) and they must have a valid email address on file. The filter automatically checks the order count retrieved in the previous step and validates that the email field from the order is not empty. If both conditions are met, the workflow proceeds to subscribe the customer to Klaviyo; if not, the workflow stops here. No configuration is needed as the conditions are pre-set to identify first-time customers with valid contact information.

This step creates a subscription in Klaviyo using the customer's email address and sets their marketing consent to "SUBSCRIBED" status. You'll need to specify which Klaviyo list you want new customers added to by entering the list ID in the configuration field. The step automatically formats the customer data according to Klaviyo's requirements and handles the API call to create the subscription. You can find your Klaviyo list ID by navigating to Lists & Segments in your Klaviyo account and copying the ID from your desired welcome list.