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Connect Help Scout to Google Analytics

MESA is the most flexible way integrate Help Scout to Google Analytics so you can automate any workflow - no coding required.

Rated 4.7 out of 5 stars on the Shopify App Store

Top companies trust MESA to automate the work that runs their business.

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Build your own workflows.

MESA helps you make workflows that keeps your business running. A trigger is the event to start a workflow then, actions are performed.

Why integrate Help Scout to Google Analytics?

Help Scout to Google Analytics integrations get more done in less time. Automate the everyday tasks holding back your potential growth.

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Sync customer support insights with your CRM

Automatically update customer profiles in Salesforce, HubSpot, or another CRM whenever a new HelpScout conversation is created. Keep sales and support teams aligned with real-time customer interactions.

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Prioritize VIP customers with automated tagging

When high-value customers reach out, automatically tag their conversations and notify your team in Slack or Asana, ensuring top-tier service and faster response times.

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Trigger personalized marketing follow-ups

After a support interaction, automatically enroll customers in a follow-up email sequence in Klaviyo or Mailchimp based on their inquiry type, ensuring tailored engagement.

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Auto-escalate urgent issues to the right team

Detect keywords like “refund” or “cancel” in conversations and instantly escalate to a manager in Zendesk, Slack, or Asana for faster resolution.

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Enrich customer support with order & product data

Automatically pull Shopify order details into HelpScout conversations, giving agents full purchase history context without switching apps—leading to faster, more personalized support.

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Understand Customer Behavior

With Google Analytics, you can track your customers' journey through your Shopify store. These insights can help you pinpoint areas for improvement, optimize the user experience, and ultimately convert more visitors into buyers.

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Measure Marketing Campaigns

Google Analytics enables you to track the success of each marketing campaign directly, whether it's PPC advertising, email marketing, or social media promotion. By understanding what's working (and what isn't), you can allocate your budget more wisely and get a higher return on your investment.

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Identify Top Products

Discover which products and categories are resonating most with your audience. Google Analytics provides detailed data on product views, add-to-cart actions, and conversion rates. This guides you in making informed decisions about inventory, pricing, and marketing focus.

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Enhance Mobile Experience

Today's customers are increasingly shopping from mobile devices. Google Analytics helps you understand how they interact with your site and identify any potential issues. You're not just keeping up with trends; you're meeting your customers where they are.

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Set and Track Goals

Goals are essential for growth, and Google Analytics lets you set specific, measurable objectives tied to sales, lead generation, or other key performance indicators. Track your progress in real-time and get actionable insights on how to reach or exceed those goals.

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How MESA works

MESA helps you connect two or more apps to handle repetitive tasks automatically, no code necessary.

Step 1.

Start with a trigger

Select a trigger that sets your workflow in motion.

This could be anything from a new order in your Shopify store to a customer signing up for your newsletter.

Triggers are the starting points that tell MESA when to act.

Step 2.

Add an action

Next, choose the action that should follow the trigger.

Actions are the tasks that MESA will perform automatically, such as sending a confirmation email or updating your product inventory.

Linking actions to triggers is how you build a seamless workflow process.

Step 3.

Personalize

Make your workflow even more flexible using built-in apps.

Customize your automation with tools that match your specific needs, whether it's scheduling theme changes or syncing with your CRM.

Personalization ensures your workflows fit your unique business requirements.

All set!

You just made a workflow

Finally, enable your workflow. You've just automated a task that will save you time and reduce manual effort.

With MESA, complex processes become simple, freeing you up to focus on what matters most—growing your business.

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Fully supported by automation experts.

Get help from our team of experts and industry partners, who are dedicated to ensuring your MESA experience is smooth, efficient, and tailored to your exact business needs.

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Knowledge Base

Training guides, tutorials, and platform documentation.

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Service Partners

Consult on automation strategy to build your workflow.

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Contact us

5-star customer support and live chat for automations.

MESA is the most customizable automation platform.