How it works

Follow these 2 simple steps to start receiving wholesale applications in Google Sheets automatically

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Form Submitted

App connector: Form • Time to complete: 2 minutes
Why this matters: This step captures wholesale application data when potential partners submit your form, creating the starting point for your automated workflow.

When someone fills out your wholesale application form, this trigger collects all their business details including company name, contact information, website, and additional notes. The form includes required fields for business name, contact name, phone, and email, plus optional fields for website URL and additional details. You'll embed this form on your Shopify store (typically on the Order Status page) using the provided embed code. Once submitted, all form data gets passed to the Google Sheets step for organized storage.

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Add Row

App connector: Google Sheets • Time to complete: 2 minutes
Why this matters: This step organizes all wholesale application data into a structured spreadsheet for easy review and follow-up with potential partners.

This action automatically creates a new row in your Google Sheets spreadsheet every time someone submits a wholesale application. You'll configure which columns to include by selecting from options like Business Name, Business Contact Name, Business Contact Phone, Business Contact Email, Business Website URL, and Additional Details. The workflow can create a new spreadsheet with your chosen name or add data to an existing one. All selected form fields get mapped to their corresponding spreadsheet columns, giving you an organized database of wholesale inquiries.

Make it your own

Customize this workflow even further:

Add email notifications when applications come in
Send yourself or your team an email alert whenever a new wholesale application is submitted, including key details like business name and contact info.
Filter applications by business size or type
Add conditional logic to route different types of wholesale applications to separate spreadsheets or trigger different follow-up processes based on form responses.
Create automatic follow-up sequences
Connect email automation to send personalized welcome messages, wholesale pricing guides, or application status updates to applicants.
Generate summary reports
Set up weekly or monthly workflows that analyze your wholesale applications spreadsheet and send you insights about application volume, popular business types, or conversion metrics.

Frequently asked questions

How do I customize which form fields get saved to my spreadsheet?
During setup, you'll see checkboxes for all available form fields like Business Name, Contact Phone, Website URL, and Additional Details. Simply uncheck any columns you don't want in your spreadsheet. The workflow will only create columns for the fields you select, keeping your data clean and focused.
Can I add this form to pages other than the Order Status page?
Yes, you can embed the wholesale application form on any page of your Shopify store. While the setup instructions show adding it to the Order Status page in Settings > Checkout, you can paste the same embed code into any page template, product page, or dedicated wholesale page through your theme editor.
What happens if someone submits the form but my Google Sheets integration isn't working?
MESA will store the form submission and automatically retry adding it to your spreadsheet once the connection is restored. You won't lose any wholesale applications due to temporary connection issues, ensuring every potential partner's information gets captured.
What is a template?
Templates are pre-made workflows by our team of experts. Instead of building a workflow from scratch, these have all the steps needed to complete the task.
Can I personalize a template?
Yes! Every step can be customized to meet your exact requirements. Additionally, you can even add more steps and make it more sophisticated.
Are templates free?
Yes! Our entire library containing hundreds of templates are free to use and customize to your exact needs.

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