How it works

Follow these 2 simple steps to start automatically tagging customers when they leave reviews for your products

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Review Created
App connector: Judge.me • Time to complete: 0 minutes (Auto-configured)
Why this matters: This trigger monitors Judge.me for new reviews and captures the reviewer's information to identify which customer left the review.

When someone submits a product review through Judge.me, this step automatically captures the review details including the reviewer's external ID, which corresponds to your Shopify customer ID. The trigger runs immediately when a review is published and passes the customer identification data to the next step. No configuration is needed - it connects to your existing Judge.me integration and monitors all review activity across your store.

Shopify logo icon

Customer Add Tag
App connector: Shopify • Time to complete: 1 minute
Why this matters: This action applies a specific tag to the customer who left the review, allowing you to segment and target reviewers for future marketing or customer service efforts.

You'll configure what tag gets added to customers when they leave reviews. In the "tag" field, enter the exact tag name you want applied, such as "Reviewer", "Product Feedback", or "Engaged Customer". The step uses the reviewer's external ID from the previous step to locate the correct customer in Shopify and applies your chosen tag. Once tagged, you can use Shopify's customer segmentation tools to create targeted email campaigns, offer special discounts, or prioritize customer service for active reviewers.

Make it your own

Customize this workflow even further:

Set conditional tagging based on review ratings
Add a Filter step between the trigger and tag action to apply different tags based on review scores, such as "5-Star Reviewer" for excellent reviews or "Needs Follow-up" for lower ratings.
Chain multiple customer actions
Connect additional steps like adding customers to specific email lists, updating customer notes with review details, or triggering personalized thank-you emails through your email marketing platform.
Store review data in tables
Save detailed review information including ratings, review text, and product details in MESA Tables for comprehensive review analytics and reporting across your entire catalog.
Deploy AI agents for smart review responses
Let AI agents analyze review sentiment and automatically generate personalized response drafts, or determine which reviews need immediate attention based on keywords and tone.

Frequently asked questions

What happens if a customer leaves multiple reviews?
Each new review triggers the workflow independently, so the same customer will receive the tag multiple times. Shopify automatically prevents duplicate tags, so customers who already have the tag won't get it added again - they'll simply keep their existing tag.
Can I tag customers based on the star rating of their review?
Not with this basic template, but you can add a Filter step after the trigger to check the review rating and only apply tags for reviews meeting certain criteria, like 4+ stars for "Happy Customer" or 2 stars or below for "Needs Attention".
Will this work with reviews from other platforms besides Judge.me?
This specific template only works with Judge.me reviews since it uses Judge.me's trigger system. For other review platforms like Yotpo or Stamped, you'd need to use their respective triggers, though the customer tagging action would remain the same.
What is a template?
MESA templates are fully pre-configured workflows built and vetted by Shopify Experts. Unlike competitor templates that provide basic scaffolds requiring extensive setup, MESA templates come with all data variables properly mapped, required fields configured, and steps ready to activate. You can turn them on immediately and start automating.
Can I customize a template?
Absolutely! While our templates work out-of-the-box, every step can be personalized to match your exact business requirements. Add conditional logic, integrate additional apps, or build more sophisticated workflows. MESA's templates provide a solid foundation that you can expand as needed.
Are templates free?
Yes! Our entire library of expert-built, production-ready templates is free to use. Unlike platforms that charge for premium templates or provide only basic scaffolds, MESA gives you access to hundreds of fully-configured, vetted workflows at no additional cost.

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