How it works

Follow these 2 simple steps to start automatically sharing approved customer photos to Pinterest

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Media Approved
App connector: Fera • Time to complete: 0 minutes (Auto-configured)
Why this matters: This trigger monitors your Fera account for newly approved customer media and kicks off the Pinterest posting process whenever you approve a photo or video.

When someone submits user-generated content through Fera and you approve it in your dashboard, this trigger captures that approval event and passes the media details to Pinterest. The trigger automatically includes the media URL, approval timestamp, and other relevant details needed for posting. This step runs entirely in the background - no configuration needed on your part.

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Create Pin
App connector: Pinterest • Time to complete: 2 minutes
Why this matters: This action takes the approved media from Fera and creates a new pin on your specified Pinterest board, making the customer content visible to your Pinterest audience.

You'll need to configure which Pinterest board receives the pins by entering your board ID in the "Which board should the pin be created on?" field. You'll also need to provide your Pinterest Ad Account ID in the designated field. The action automatically uses the media URL from the approved Fera content as the pin image source. Once configured, every approved piece of media will appear as a new pin on your chosen board without any manual uploading.

Make it your own

Customize this workflow even further:

Add conditional logic for content types
Set up filters to post different media types to different Pinterest boards, such as sending product photos to your main board and lifestyle images to a separate inspiration board.
Include custom pin descriptions
Transform the basic pin creation to include custom descriptions pulled from Fera media details, product information, or AI-generated captions that match your brand voice.
Store Pinterest performance data
Save pin URLs, creation dates, and engagement metrics in MESA tables to track which types of customer content perform best on Pinterest.
Chain social media posting
Extend this workflow to also post approved media to Instagram, Facebook, or Twitter simultaneously, creating a complete social media distribution system from one approval action.

Frequently asked questions

What happens if I approve media that isn't suitable for Pinterest (like videos)?
The workflow will attempt to create a pin regardless of media type. Pinterest primarily supports images, so videos may not display properly. Consider adding a filter step to only process image files, or create separate workflows for different media types.
Can I customize the pin title or description instead of using default settings?
Yes, you can modify the Create Pin step to include custom titles and descriptions. You can pull text from Fera's media descriptions, add your own branded messaging, or even use AI to generate Pinterest-optimized descriptions based on the image content.
Will this work with Pinterest business accounts that have multiple ad accounts?
Absolutely. You just need to specify the correct Ad Account ID in the configuration. If you manage multiple Pinterest business profiles, you can duplicate this workflow and configure each one with different board IDs and ad account IDs to distribute content across multiple Pinterest presences.
What is a template?
MESA templates are fully pre-configured workflows built and vetted by Shopify Experts. Unlike competitor templates that provide basic scaffolds requiring extensive setup, MESA templates come with all data variables properly mapped, required fields configured, and steps ready to activate. You can turn them on immediately and start automating.
Can I customize a template?
Absolutely! While our templates work out-of-the-box, every step can be personalized to match your exact business requirements. Add conditional logic, integrate additional apps, or build more sophisticated workflows. MESA's templates provide a solid foundation that you can expand as needed.
Are templates free?
Yes! Our entire library of expert-built, production-ready templates is free to use. Unlike platforms that charge for premium templates or provide only basic scaffolds, MESA gives you access to hundreds of fully-configured, vetted workflows at no additional cost.

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