Send a Thank-You Postcard 10 Days After Order Creation

6 min setup
No coding required
Runs automatically

Build lasting relationships with your customers by sending a personalized thank-you note after their purchase. This MESA workflow template integrates with Thanks.io to mail a personalized postcard 10 days after an order is created, showing appreciation and fostering loyalty. Strengthen customer connections and enhance loyalty with this thoughtful follow-up.

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Order Created
Delay
Retrieve Shop
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Send Postcard

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How it works

4 steps to send personalized thank-you postcards 10 days after each order

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Order Created

App connector: Shopify • Time to complete: 0 minutes (Auto-configured)
Why this matters: This step monitors your Shopify store for new orders and captures all the customer and order information needed to send personalized postcards later.

When someone completes a purchase in your store, this trigger automatically captures the order details including customer name, shipping address, purchased items, and order value. The system runs continuously in the background, so every new order gets processed without any manual intervention. All the captured data gets passed to the next step to begin the 10-day countdown. This step is already configured to monitor all orders - no setup required from you.

Delay

App connector: Delay • Time to complete: 0 minutes (Auto-configured)
Why this matters: This creates the 10-day waiting period between when someone places an order and when they receive your thank-you postcard, giving customers time to receive and enjoy their purchase.

The delay step holds the workflow for exactly 10 days after the order was created before moving to the postcard creation. This timing gives customers enough time to receive their package and start using their purchase, making your thank-you message more meaningful and relevant. During this waiting period, the customer and order information is safely stored and will automatically continue to the next step after the delay completes. The 10-day period is pre-configured but can be adjusted to any timeframe you prefer.

Retrieve Shop

App connector: Shopify • Time to complete: 0 minutes (Auto-configured)
Why this matters: This step gets your store's name and address details needed to personalize the postcard message and set up the return address for mailing.

The step automatically retrieves your shop's information from Shopify including your store name, business address, city, state, and zip code. This information gets used in two ways: personalizing the postcard message with your store name and setting up the proper return address so customers know the postcard came from you. The retrieved shop details are automatically inserted into the postcard template in the next step. This happens automatically using your existing Shopify store settings.

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Send Postcard

App connector: Thanks.io • Time to complete: 3 minutes
Why this matters: This step creates and mails the actual physical postcard using Thanks.io's printing and mailing service, with personalized content based on the customer's order and your store information.

This step sends a personalized 4x6 postcard to your customer's shipping address using the Thanks.io service. You'll need to configure the postcard size (4x6 or 6x9), upload a front image URL for your postcard design, and select a handwriting style for the message. The message automatically includes the customer's first name, your store name, and the first item they purchased. The return address uses your store's information, and the recipient address comes from the original order's shipping details. You'll also need to connect your Thanks.io account and configure your preferred handwriting style from their available options.

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Make it your own!

Customize this workflow even further:

Set custom delays
Adjust the timing to send postcards 5 days, 2 weeks, or even 30 days after purchase to match your product delivery times and customer experience strategy.
Add order value conditions
Only send postcards to customers who spend above a certain threshold, like $50 or $100, to focus on your most valuable customers while managing postcard costs.
Create follow-up sequences
Chain multiple Thank.io steps to send a welcome postcard after the first purchase, then a loyalty postcard after the third purchase, building a complete customer appreciation program.
Store postcard data in tables
Save details about sent postcards (customer, date sent, order value) in MESA's built-in tables to track your postcard campaign performance and ROI over time.

Common questions

What information do I need from Thanks.io to set this up?

Will this send postcards to international customers?

What happens if a customer's shipping address is incomplete or invalid?

Ready to send personalized thank-you postcards 10 days after each order?

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Need help? Our automation experts will help you personalize this workflow for free. Contact support