Track Shopify refunds in Google Analytics
It’s essential to track your product returns. By identifying which products are frequently sent back from customers, you can proceed to either remove the item from your product line or find ways to improve it (such as enhancing the quality). Thankfully, MESA does all the hard work for you by keeping track of all your Shopify Returns within Google Analytics.
Here’s how it works:
- Step 1: When this happens
- Order is refunded
- Step 2: Then do this
- Total refund amount is calculated
- Step 3: Then do this
- Transaction is created
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