Approve Thank-You Emails Before Sending to Customers

4 min setup
No coding required
Runs automatically

Ensure accuracy and personalization by approving thank-you emails before they’re sent to customers. This MESA workflow template generates a thank-you email upon each Shopify order, holding it in an approvals list for review. Manually approve or deny the message to maintain quality and make any needed adjustments, enhancing customer experience with tailored communications.

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Order Created
Retrieve Shop
Approval
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Send Email

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How it works

4 steps to get approvals before thank-you emails reach your customers

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Order Created

App connector: Shopify • Time to complete: 0 minutes (Auto-configured)
Why this matters: This step monitors your Shopify store and launches the workflow whenever a new order comes in, capturing all the customer and order details needed for the approval process.

When a customer completes a purchase, this trigger automatically collects the order information including customer name, email, order number, total price, and line item details. The trigger is pre-configured to activate on all new orders, so you don't need to set specific conditions or filters. All this order data gets passed to the next step where you can review it before sending the thank-you email.

Retrieve Shop

App connector: Shopify • Time to complete: 0 minutes (Auto-configured)
Why this matters: This step fetches your shop's name and branding details so your approval message and customer emails can include your actual store name instead of generic placeholders.

The step automatically pulls your shop information from Shopify's API, including your store name, which gets used in the email signature. This happens in the background without any input needed from you. The shop name will appear as "The [Your Shop Name] Team" in the thank-you email that gets sent to customers after you approve it.

Approval

App connector: Approval • Time to complete: 1 minute
Why this matters: This step pauses the workflow and sends you a notification with order details so you can decide whether to send the thank-you email and add any personalized notes.

You'll receive an approval request showing the order number, customer email, and total price for each new order. The approval includes a text field where you can add custom notes that will be included in the customer's email if you choose to send it. Click "Send Email" to proceed with sending the thank-you message, or "Reject" to skip sending an email for that order. This gives you complete control over which orders receive automated thank-you emails.

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Send Email

App connector: Email • Time to complete: 0 minutes (Auto-configured)
Why this matters: This step sends the personalized thank-you email to your customer using the order details and any custom notes you added during approval.

The email automatically addresses the customer by their first name and includes their specific order number in both the subject line and message body. If you added notes during the approval step, those get included in the email as "Additional notes" section. The email comes from your configured sender address and includes your shop name in the signature. The customer receives a professional confirmation that feels personal and includes any specific details you wanted to add about their order.

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Our support team will even help you personalize this workflow for free.

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Make it your own!

Customize this workflow even further:

Set conditional approval rules
Add filters to automatically approve certain types of orders (like small orders under $50) while requiring manual approval for larger purchases or first-time customers.
Connect customer data enrichment
Pull additional customer information from your CRM or loyalty program to include personalized product recommendations or account status in your thank-you emails.
Branch into multiple follow-up sequences
Create different email paths based on order value, product type, or customer segment - sending VIP customers to a premium follow-up sequence and new customers to an onboarding series.
Track approval analytics in spreadsheets
Log each approval decision with timestamps and reasons to analyze which orders you typically approve or reject, helping you refine your customer communication strategy.

Common questions

Can I set up different approval rules for different order types or values?

What happens if I don't respond to the approval request within a certain time?

Can I customize the thank-you email template for different product categories?

Ready to get approvals before thank-you emails reach your customers?

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Need help? Our automation experts will help you personalize this workflow for free. Contact support