Sync Shopify Customers From Updated HubSpot Contacts

This trigger checks your HubSpot account hourly for any contacts that have been updated. When it detects changes to a contact record, it captures the contact's email, first name, and last name, then passes this information to the next step. The hourly schedule means your data stays reasonably current without overwhelming your systems with constant checks.

This step queries Shopify's customer database using the email address from the HubSpot contact. It searches for any customer records where the email matches and retrieves their Shopify customer ID if found. The search results get passed to the next step for filtering to make sure you're working with exact matches only.

This step takes the search results from Shopify and filters them down to only customers where the email address exactly equals the HubSpot contact's email. If an exact match exists, it extracts that customer's ID for use in the update step. If no exact match is found, it returns an empty result which triggers the creation of a new customer instead.

This rule examines whether the filtered customer list contains any results by checking if the first item exists and is not empty. If a customer ID was found in the previous filtering step, this path activates and sends the workflow to the Update Customer step. The check happens automatically using the data passed from the Map step.

This step sends the updated contact information to Shopify and overwrites the existing customer's email, first name, and last name with the current values from HubSpot. You can add or remove fields to sync by editing the body configuration—for example, you might add phone number or company name if those fields exist in both systems. The customer ID from the Map step tells Shopify exactly which customer record to update.

This rule checks whether the filtered customer list came back empty, meaning the HubSpot contact doesn't exist in Shopify yet. If no matching customer ID was found in the Map step, this path activates and routes to the Create Customer step instead. The logic runs automatically based on the filter results.

This step sends a request to Shopify to create a brand new customer using the email, first name, and last name from the HubSpot contact. You can customize which fields get included when creating the customer by editing the body configuration—just make sure any additional fields you add actually exist in your HubSpot contact properties. Once created, the customer will appear in your Shopify admin and can immediately place orders.