New Shopify Metaobjects Support For Better Data Management
MESA, a leading app for automating Shopify workflows, has taken a significant step forward by now supporting Shopify metaobjects. This new Shopify feature empowers ecommerce managers to customize and manage their stores with unparalleled flexibility and precision.
Want to do more with your data management? Try MESA today and bring Shopify metaobject into everyday workflows – no coding required.

Topics:
What are Shopify metaobjects?
Shopify metaobjects are powerful and flexible data structures designed to extend the capabilities of your Shopify store’s data beyond the standard fields and metafields. You can create specific data structures and associate them with resources like products, collections, orders, and customers.
You can define and manage unique information that Shopify’s platform doesn’t already include.
With metaobjects, you can:
- Tailor your data management to match your business processes.
- Capture specific information that is critical to your operations.
- Build a more detailed and rich database, enhancing your ability to serve your customers better.
By incorporating metaobjects, Shopify becomes a more adaptable platform, capable of meeting the specific demands of a wide range of ecommerce businesses.
How to connect Shopify metaobjects
People know MESA for its powerful workflow automation that seamlessly connects apps and processes in the Shopify ecosystem. The recent integration of Shopify metaobjects into MESA’s functionality elevates its utility, offering ecommerce managers an unprecedented level of customization and control over their store’s data.
Here’s how it works:
Creating Custom Fields: Using MESA, you can define and create metaobjects to store additional information relevant to your products, orders, customers, and more. You can complete this simple process without needing extensive technical knowledge.
Automating Data Management: Once you set up your metaobjects, MESA automates populating, updating, and managing those fields. For example, when a customer places a new order, MESA automatically fills custom order fields based on predefined criteria.
Seamless Integration with Existing Workflows: MESA integrates metaobjects directly into your existing workflows. Whether you’re managing inventory or tracking customer data, MESA makes it easy to include and utilize metaobjects.
New triggers and actions:
MESA’s integration with Shopify metaobjects introduces a range of new triggers and actions to enhance your workflow automation:
Triggers:
Metaobjects Created | Initiates a workflow when a new metaobject is created, ensuring immediate integration into your processes. |
Metaobjects Updated | Triggers when an existing metaobject is updated, allowing real-time adjustments and data consistency. |
Metaobjects Deleted | Activates when a metaobject is deleted, enabling you to manage data integrity and update related processes. |
Actions:
Metaobjects Create | Allows you to automatically create metaobjects as part of your workflows, ensuring that custom fields are populated as needed. |
Metaobjects Update | Enables the automatic updating of metaobjects, maintaining up-to-date information across all custom fields. |
Metaobjects Retrieve | Facilitates the retrieval of metaobjects, allowing you to access and use custom data within your automated processes. |
Feature wrap-up
The integration of Shopify metaobjects into MESA marks a significant improvement for ecommerce managers seeking greater flexibility and control over their data management.
Whether you’re looking to enhance product descriptions, improve customer segmentation, or automate complex data management tasks, MESA’s support for Shopify metaobjects offers the tools you need to succeed.
Explore the potential of MESA’s integration with Shopify metaobjects and elevate your store’s data management capabilities. If you have any questions or need assistance setting up your workflows, our dedicated customer success team is here to help.