How it works

Follow these 4 simple steps to start sending personalized emails when customers leave negative reviews

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Review Created

App connector: Stamped.io • Time to complete: 2 minutes
Why this matters: This step monitors your Stamped.io account for new reviews and kicks off the workflow whenever a customer submits feedback.

You'll need to install the webhook URL that MESA provides into your Stamped.io dashboard under webhook settings. This creates a direct connection between Stamped.io and MESA, so every time someone leaves a review, the workflow receives the review data including the rating, customer email, reviewer name, and review content. Once configured, this step runs automatically and passes all review information to the next step for filtering.

Filter

App connector: Filter • Time to complete: 0 minutes (Auto-configured)
Why this matters: This step ensures you only reach out to customers who left ratings of 3 stars or lower, preventing you from accidentally sending service recovery emails to happy customers.

The filter automatically checks each review's rating and only allows reviews with 3 stars or fewer to continue through the workflow. Reviews with 4 or 5 stars get stopped here and won't trigger any emails. This step uses the rating data from the previous step and is pre-configured to use "3" as the threshold, though you can adjust this number if you want to include 4-star reviews or only target 1-2 star reviews.

Delay

App connector: Delay • Time to complete: 1 minute
Why this matters: This step waits 1 hour before sending the email, giving you time to respond to the review directly or handle any immediate customer service issues before the automated outreach.

The delay is set to 1 hour by default, which provides a buffer between when the negative review is posted and when your follow-up email is sent. This prevents customers from feeling overwhelmed with immediate automated responses and gives you time to address their concerns through other channels if needed. You can adjust this delay to any timeframe that works for your customer service workflow, from minutes to days.

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Send Email

App connector: Email • Time to complete: 2 minutes
Why this matters: This step delivers a personalized email to the reviewer using their name and email address from the review data, opening a direct line of communication for service recovery.

The email automatically populates the customer's email address and name from the review information collected in step 1. The default subject line reads "Hi [customer name] - is there something we can do better?" and includes a simple message asking how you can improve their experience. You can customize both the subject line and message content to match your brand voice, add specific contact information, or include links to customer service resources.

Make it your own

Customize this workflow even further:

Set custom delays
Schedule emails to send at optimal times, like waiting 24 hours for business customers or 2 hours for urgent service issues.
Chain multiple actions
Connect several steps together, like creating a customer service ticket, tagging the customer in your CRM, and notifying your support team simultaneously.
Deploy AI agents for smart decisions
Let AI agents analyze the review content and sentiment to choose different email templates or escalation paths based on the specific issues mentioned.
Store data in tables
Save negative review details, response times, and follow-up outcomes in your own database for tracking service recovery success rates.

Frequently asked questions

What happens if a customer doesn't have an email address in their Stamped.io review?
The workflow will skip the email step for reviews without email addresses. You can add a condition step to handle these cases differently, like creating an internal task to manually research the customer's contact information.
Can I send different email templates based on the star rating (1-star vs 3-star)?
Yes, you can add additional filter steps to create separate paths for different rating levels. For example, 1-star reviews might get a more urgent, manager-level email while 3-star reviews get a standard service recovery message.
Will this send emails for reviews on all my products or can I limit it to specific items?
The current setup sends emails for all negative reviews. You can add product-specific filters by checking the product information in the review data and only proceeding if it matches certain product IDs or categories you want to monitor closely.
What is a template?
Templates are pre-made workflows by our team of experts. Instead of building a workflow from scratch, these have all the steps needed to complete the task.
Can I personalize a template?
Yes! Every step can be customized to meet your exact requirements. Additionally, you can even add more steps and make it more sophisticated.
Are templates free?
Yes! Our entire library containing hundreds of templates are free to use and customize to your exact needs.

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