How it works
Follow these 2 simple steps to add new Shopify customers to your Mailchimp email list
Customer Created
Customer Created
Add Email with Merge Variables to List
Add Email with Merge Variables to List
Make it your own
Customize this workflow even further:
Add conditional logic based on customer location
Filter customers by country, state, or city before adding them to specific Mailchimp lists, letting you create geo-targeted email campaigns for different markets.
Tag customers with purchase history
Connect this workflow to order data to automatically tag subscribers based on their buying behavior, such as "VIP Customer" or "First-Time Buyer."
Send welcome emails with custom delays
Chain a delay step followed by an email action to send personalized welcome messages 24 hours after someone joins your list.
Store customer data in custom tables
Save additional customer insights like signup source, lifetime value, or custom preferences in MESA's data storage for advanced segmentation and reporting.
Frequently asked questions
Will customers who already exist in Mailchimp be duplicated when this runs?
No, Mailchimp automatically prevents duplicates based on email address. If a customer already exists in your list, their profile information will be updated with any new data from Shopify instead of creating a duplicate entry.
What happens if a customer doesn't have a complete address in Shopify?
The workflow will still add them to Mailchimp, but any missing address fields will be left blank in their subscriber profile. You can always update these manually later or they'll be filled automatically if the customer updates their Shopify profile.
Can I add customers to multiple Mailchimp lists with this workflow?
This template adds customers to one Mailchimp list, but you can duplicate the "Add Email with Merge Variables to List" step and configure each copy to target different lists based on your segmentation needs.
What is a template?
Templates are pre-made workflows by our team of experts. Instead of building a workflow from scratch, these have all the steps needed to complete the task.
Can I personalize a template?
Yes! Every step can be customized to meet your exact requirements. Additionally, you can even add more steps and make it more sophisticated.
Are templates free?
Yes! Our entire library containing hundreds of templates are free to use and customize to your exact needs.
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