Track Shopify refunds in Google Analytics
It’s essential to track your product returns. By identifying which products are frequently associated with refunds, you can either remove the item from your product line or find ways to improve it. This template begins when you issue a refund in Shopify. MESA will calculate the total refund amount and then add the transaction in GA4.
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Step 1. Every time this happens:
Order is refunded
Step 2. Then...
Total refund amount is calculated
Step 3. Then...
Transaction is created
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