🚀 August was all about getting more people off the starting line. MESA now has a free Starter plan, MESA's AI assistant learned to test the workflows it builds instead of handing you an untested draft, and five new templates landed in the library.

Here's everything new with MESA this month:

🆓 MESA now has a free Starter plan

MESA now has a free Starter plan that includes 50 tasks per month. It isn't a trial with a countdown on it — if 50 tasks a month covers what you need, that's a plan you can sit on indefinitely while you get a feel for how automation fits your store.

MESA's pricing page showing a new Starter plan at $0 per month with 50 tasks per month, next to the Basic, Flex, Pro, and Unlimited plans

Signing up works the same way it always has, with one step worth knowing about: you'll be asked to accept a Shopify billing charge on the way in, even though the Starter plan itself is free. On a standalone install (outside the Shopify admin), you'll enter a credit card after picking the free plan instead.

That's there so growth doesn't turn into a dead stop. Once you run your 51st task in a month, MESA moves you onto the Basic plan automatically and your workflows keep running — no interruption, and nothing to go re-approve mid-month.

MESA's in-app plan picker with the free Starter plan selected, above a feature comparison table showing included tasks per month, workflows, and workflow builder access for each plan

🧪 Yedric can now test the workflows it builds

Building a workflow with MESA's AI assistant used to end with a draft and a suggestion that you go try it. Now Yedric can run the whole loop itself — build, edit, test, check the results, edit again, enable — so what you get back is a workflow that has actually been exercised, not one that merely looks right on the canvas.

When it finishes building, it asks how you'd like to handle testing. Pick Test and fix it for me and it runs the checks, reads the results, and repairs whatever it finds; pick I'll run the tests myself and it opens the test panel and hands you the wheel.

Yedric asking how to test a newly built MESA workflow, offering to test and fix it or to let you run the tests yourself, beside the workflow's trigger and steps in the MESA builder

Autonomous doesn't mean unsupervised. Before any step that would touch live data — sending an email, updating a tag — the run pauses and asks you to allow it or skip it, with Yedric's own recommendation for which makes more sense given what it's trying to verify. Delays are skipped during a test, so a workflow with a two-day wait in it still finishes in seconds.

When the run finishes, you get a plain-language summary of exactly what was verified, step by step, plus an offer to turn the workflow on or tweak the copy before you go live.

📋 Five new templates

This month's template drop leans on a wide mix of apps and built-in tools — AI, Approval, Filter, Google Sheets, Gmail, Loop, Paths, Perplexity, Salesforce, Shopify, Transform, and QuickBooks — and covers everything from watching competitor pricing to getting invoices paid:

Competitor Price Intelligence for New ProductsAdd new items to your Shopify store with confidence. Let Perplexity research competitor prices and suggest the best possible pricing. Once approved by email, the price updates automatically on Shopify. Not approved? No worries—your original pricing remains unchanged. Elevate your pricing strategy and streamline product launches effortlessly.

Shopify Product ChangelogKeep track of your Shopify product updates with ease. This workflow notices any changes you make to a product, explains those changes in plain English using MESA's built-in AI tool (powered by ChatGPT), and logs everything into a Google Sheet. Prefer a different model? You can swap it out for Claude. Now everyone on your team can see what's new in your catalog without needing to dig through Shopify's admin panel.

VIP Tag and Order Analysis Automation with AI and GmailWhen a customer places an order, MESA's built-in AI examines purchase history and spending details. If they meet VIP criteria, the customer receives a VIP tag in Shopify, and you get an email alert. If not, the workflow wraps up smoothly and quietly. Prefer a different model? You can swap the AI tool out for Claude or ChatGPT.

Create Shopify Products from New Salesforce Products with AIWhen a new product is added in Salesforce, AI rewrites the internal description into polished, shopper-friendly copy and creates the product in Shopify, complete with price and SKU. Keep your store catalog in sync without rewriting a single listing by hand.

Send Personalized Invoice Emails for New QuickBooks Invoices with AILet QuickBooks and AI handle your invoicing. Whenever a new invoice is created in QuickBooks, MESA's AI tool, powered by ChatGPT, crafts a personalized email referencing the customer's specific purchase and sends it through Gmail, ready to go with no manual work.